In a major step, SBI [Get Quote] Capital Markets, India's leading investment banker, has decided to enter commodity broking and expand aggressively its online equity trading to take on competition from ICICI in the sector.SBICAP plans to expand into commodity broking where volume could be phenomenal in times to come... But it may have to form another subsidiary, as the regulator is different, said SBICAP officials.
Recently, its subsidiary SBICAP Securities, along with State Bank of [Get Quote] Indore, has launched electronic broking for their customers and as of now they are in talks with other group companies.
SBICAP will go wherever there is potential, said officials. Last year, SBICAP established SBICAP Securities as a wholly owned subsidiary to manage their retail and institutional broking, research as well as to handle sales and distribution of investment products.
Talking about SBICAP Securities' foray into electronic broking, officials said: "We are also going to offer electronic broking, we have started e-broking services to Bank of Indore and would extend the services to other SBI Group banks and to SBI even."
Currently, ICICI Bank's [Get Quote] subsidiary ICICI Securities is the market leader in online trading platform ICICIDirect.com with around 10 lakh (10,00,000) customers.
SBICAP Securities' e-broking service was targeting internet-savvy clients, especially the younger generation who preferred to operate through net banking in the stock markets.
SBICAP also has other responsibilities as one of the oldest investment bankers in the country that included project advisory and structured finance, raising money for the companies from the primary market, mergers and acquisitions, venture capital funding.
It has been adjudged number one in terms of project advisory and structured finance in Asia Pacific, and globally it is ranked at number nine.