SEBI  chairman, M Damodaran on Thursday warned a section of the electronic and print media that disseminated 'agenda-driven' messages from 'vested-interest groups' as information.

"We will find ways to deal with that in the interest of the average investors," said Damodaran before inaugurating the ticker showing BSE's live quotes and a video screen on the wall of the Bombay Stock Exchange building.

NDTV Media, which has tied up with the BSE in providing the technology, will display the contents of its business channel NDTV Profit on a giant screen put up just below the BSE's live ticker.

Critical of the content on print and electronic media with respect to capital markets Damodaran said, "Agenda-driven content is being passed on as information through media that breathlessly advised people and whereby personal information was flowing on TV channels as expert advise."

While commending the BSE's initiative as one more medium to communicate Damodaran said, "This initiative means to enable the man on the street to read the writing on the wall."

BSE's MD & CEO Rajanikant Patel said the objective was to bring in a new medium to raise the iconic status of the BSE building and promised totally professional content on the ticker to be displayed till 8 o'clock in the evening daily.

Chairman of NDTV Media, Pranoy Roy said, "All stock markets must have transparency, credibility and provide information as widely as possible."