Maruti Udyog Ltd, the country's largest car manufacturer, has no plans to pay special attention to the luxury car segment and will rather play the volume game, a senior company official said.

K Saito, director (marketing) of MUL, said the primary aim of the company was to target the mass segment, in which it was already maintaining a leadership position.

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Speaking at a press conference that marked the launch of the new Esteem in Kolkata on Tuesday, Saito said, in reply to a query, that luxury sedan Baleno, whose sales have not been encouraging, would continue to remain in the D segment, but refused to say if MUL would re-launch the car to push up sales.

He said the company had already rationalised the prices of Baleno, which had helped in increasing volumes in the market.