In a bid to increase its presence in India, LVMH Watch and Jewellery, the Swiss company known for 'TAG Heuer' brand, will open four more outlets -- in Bangalore, Chennai, Mumbai and Hyderabad.

"We are planning to set up four more boutiques to take the total number to 10," Ravi Thakaran, regional managing director (Asia Pacific), LVMH Watch and Jewellery, said in New Delhi after announcing the appointment of actor Shahrukh Khan as company brand ambassador.

Jean Christophe Babin, president and chief executive officer of LVMH Watch and Jewellery said the company would involve the brand ambassador in creating and testing new models.

He said India was one of the most important markets for the company and was increasingly looking at expanding its presence.

Commenting on being appointed as the brand ambassador, Shahrukh Khan said the watch stood for luxury and style, prestige and exception.