Product: Pepsi
Ad Agency: JWT

With the India-New Zealand Test series and the festive season in full swing, PepsiCo India has unveiled new advertisements featuring Sachin Tendulkar and Bollywood heartthrobs Fardeen Khan and Kareena Kapoor.

The latest campaign opens in a lift (click here to check out the ad) with Sachin, Fardeen and Kareena eyeing a bottle of Pepsi on a waiter's tray when the lights in the lift go off for a second. When the lights come on, the stunned waiter -- played by Monsoon Wedding'sVijay Raz (P K Dubey) -- is left with an empty Pepsi bottle. Fardeen and Kareena turn out to be cutouts!

Sachin also endorses Colgate Palmolive, ESPN-STAR Sports (the television channel), MRF (tyres), Boost (the health drink), TVS (the Victor scooter), Palio (the car), Visa, Adidas and Britannia (biscuits). Cell phone company AirTel has just signed him on as its brand ambassador.

Sachin also partnered Amitabh Bachchan in a Pepsi campaign aired earlier.

ALSO SEE: Celebrity Endorsements