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Tracmail scouts for buyer

Savio G Pinto in Mumbai

Tracmail, one of the earliest entrants in the call centre arena, can see a change in its ownership pattern in the near future.

The company has mandated Edelweiss Capital to rope in a strategic investor for the company.

Sources close to the development said the original promoter, Adi Cooper, could even give up management control to the new entrant, depending on the profile of the entity.

Tracmail officials declined to comment on the issue. While Cooper is one of its major shareholders, the company has also roped in financial investors like Boston-based VIEW Group and eTEC Ventures.

Tracmail has staff strength of around 800. The company is estimated to have revenues of around $7-8 million (Rs 35-40 crore) a year at present and has been growing at a rate of around 35 per cent a year since its inception in 1999.

Cooper, an infotech industry veteran, was part of the core team that formed Tata Consultancy Services where he was initially responsible for TCS's entry into the banking sector and was in charge of its consultancy division.

However, though Tracmail was one of the early entrants into the industry, analysts said it did not show the same aggressive growth rates as those of its peers.

Buyouts of local call centre outsourcing setups by foreign companies looking to utilise the ready infrastructure to set up their outlocation facilities could become a trend, said analysts.

Tracmail is a provider of outsourced interactive communications solutions. It has worked with some of the world's leading organisations and had also pioneered the concept of leveraging cost effective offshore-based talent.

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