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TCS ropes in ex-MGM CIO for US media practice

Savio G Pinto in Mumbai

Software major Tata Consultancy Services has started a new practice catering to the media and entertainment sector, which will be initially focussed on the US.

TCS has also roped in Edward Altman, the former chief information officer of Metro-Goldwyn-Mayer, the famous Hollywood film production studio, to head the practice to be conducted out of the US.

According to a TCS spokesperson, "TCS has experienced significant growth in the past few years and the media and entertainment practice is part of the company's overall expansion strategy."

"With the media and entertainment industry embracing new technologies to manage digital assets TCS would provide media companies with the same level of domain expertise, quality tools and strategies as we do for customers in other verticals," he added.

The division is planning to tap the seven main Hollywood studios initially and hopes to notch up a revenue of around $8 million (Rs 40 crore) in the first year of its operations.

TCS would also be expanding these services to the Indian market where a need for these services would also be required with the maturing of the domestic entertainment industry.

In addition to studios, the company would also be offering its services to TV networks, e-commerce businesses, cable and satellite providers as well as book, magazine and newspaper publishers.

The media and entertainment practice launched by TCS is part of the continuing strategy and vision of the company towards becoming a global top 10 IT company by 2010.

This year the company has launched several new vertical industry practices which include healthcare, life sciences, e-business and embedded systems.

TCS, which clocked a revenue of Rs 4,187 crore (Rs 41.87 billion) for the year ended March 31, 2002, is also the top software exporter in the country, having notched up exports of Rs 3,882 crore (Rs 38.82 billion) in the year to March 31, 2002.

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