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Arun Nanda on Young & Rubicam global board

BS Bureau in Kolkata

Young & Rubicam Advertising today announced that Diwan Arun Nanda had been appointed to the Global Leadership Council of the company.

Currently chairman and managing director of Rediffusion DY&R brand communications and co-chairman of Dentsu Young & Rubicam/Wunderman Asia-Pacific, Nanda is based in Mumbai and is the first Indian in such a position.

Nanda told Business Standard, "While I would operate out of Mumbai, quarterly GLC meetings would ensure that we live up to the expectations of value addition and vision development that the agency has reposed in us."

We have to anticipate the future and deliver it today. GLC adapts and integrates best practices globally into Y&RA operations everywhere.

"Client expectations shall and must always rise in terms of deliverables, quality and accountability and we have to excel their expectations", Nanda added.

GLC would also be responsible for integration of knowledge within the organisation.

"Specialisations that existed in boxes so long have to be integrated and this is why institutions globally are bringing on board all the intellectual talent and capital available", he pointed out.

Nandas appointment was part of Y&RAs move to flatten its global organisational structure to make it completely client-centric by operating through the GLC, a release quoated Mike Dolan. chairman and CEO of Y&RA as saying. The agency would cease to operate according to geography and heirarchy.

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