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Indian employees score high on loyalty

BS Corporate Bureau in Mumbai

Indian employees are more loyal to both their jobs and the companies they work for than their international counterparts, according to Global Employee Commitment 2002 Report released by Taylor Nelson Sofres Mode.

While 54 per cent of Indian employees show a high commitment to their jobs as well as the companies, globally only 44 per cent of the employees do so.

While the average is 46 per cent in the Americas, it is 44 per cent in Asia-Pacific and 43 per cent in Europe and West Asia.

On the flip side, only 29 per cent Indians exhibit a low level of commitment to their jobs as well as their companies.

This, however, is better than the global average of 35 per cent. While the average is 31 per cent for the Americas, it is 35 per cent for Asia-Pacific as well as Europe and West Asia.

In addition, while 11 per cent Indians are career-oriented (high level of commitment to the jobs but low commitment to the companies) as against 14 per cent globally, 6 per cent are highly committed to their companies, though low on commitment to the jobs (global average 8 per cent).

The report said employees in Delhi, Bangalore and Hyderabad were more likely to speak well of their companies and be enthusiastic about their work, and it calls such employees ambassadors.

At the same time, those in Mumbai and Chennai are more likely to be company-oriented with low commitment to work, while employees in Kolkata are likely to be uncommitted to both.

Employees working for some of the world's largest corporations are more likely to be ambassadors.

While those working in large- and medium-sized companies can be expected to be ambassadors or company-oriented, employees in small companies are more likely to be career-oriented and employees in very small companies are likely to be uncommitted.

In an interesting observation, the report said employees just starting out with a company were more likely to be company-oriented, employees between one year and two years of service could be expected to be career-oriented, employees in service for 3-10 years were more likely to be uncommitted, while after ten years, employees were more likely to become ambassadors.

The study interviewed almost 20,000 full-time employees across 33 countries using EmployeeScore, a tool developed by TNS Mode to assess the level of an employee's commitment.

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