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May 5, 2001
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Money > Business Headlines > Report May 5, 2001 |
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No beef extract in French fries, claims McDonald'sOur Correspondent in Bombay Big Mac's French fries have spelt big trouble for the company. Mired in controversy over the use of beef flavouring in French fries in the US, McDonald's India on Saturday said none of its products contain any beef or pork extract. The food major said no flavourings are used in India as Indian customers prefer the natural potato flavour. The beef flavouring, which is just a flavouring and not a non-vegetarian extract per se, is used only in the US, Mexico and Canada where customers have a natural preference for beef flavouring, it said. "All our restaurants are open. We have taken all necessary precautions," McDonald's Delhi Managing Director Vikram Bakshi told reporters in Bombay, a day after violent incidents occurred at two Bombay outlets following the US controversy. The company circulated statements issued by two firms in New Zealand and the US which supply French fries for Indian operations, saying 'no beef tallow or any fat or ingredient of the animal origin is used in the manufacture of this product (French fries).' McDonalds Bombay Managing Director Amit Jatia said the company does not expect any effect on its sales due to the controversy. Not to press charges against attackers Commenting on Friday's attacks, Jatia said the rumpus was an overreaction on the part of some elements, and that the company did not wish to press any charges against the agitators. The loss to the outlets due to the violence has been estimated at around Rs 2 million. Earlier this week, an Indian lawyer Harish Bharti filed a class action suit against McDonald's in Seattle, accusing it of 'secretly' lacing its French fries with beef fat. Reports on the case appeared in Indian newspapers on Friday, prompted protests and the violence. In a late evening protest, a group of unidentified people attacked a McDonald's outlet in Thane on the outskirts of Bombay and damaged property, the police said. Earlier, on Friday, some 15 protesters, members of India's ruling Bharatiya Janata Party, splashed cow dung on the hoarding and door of another McDonald's restaurant in south Bombay. Additional inputs: Reuters and PTI |
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