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Models walked down the ramp displaying the latest summer collection of lingerie along with lounge wear in Ludhiana.
Organiser and Managing Director of Niksan Info Media Private Limited, Sanjay Minocha said that the industry off late has been gaining interest from people which has resulted in the boosting of the industry.
Minocha further added that the premium segment of the lingerie market is increasing at 35 percent, which is running far ahead from the regular apparel business that is growing at eight to 10 percent.