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11 start-ups to watch out for in 2012
Forbes India recently released the list of start-ups to watch out for in the year 2012. Read on to know the magazine's list of top 11 promising start-ups. Illustrations by Uttam Ghosh/Dominic Xavier
1. Pubmatic
Inception: October 2006
Founder: Amar Goel and Rajeev Goel
Pubmatic was started with the aim to provide publishers with better control of their advertising revenue and brand. It has seven offices internationally, namely the US, Europe, and Asia.
Among its leading subscribers include The Huffington Post, eBay, United Online, TV Guide to name a few.
2. Druva
Inception: 2007
Founder: Jaspreet Singh, Ramani Kothandaraman and Milind Borate
Druva is a start-up that protects data on enterprise laptops, smartphones and tablets. Till date it has a subscription of 750 customers and protects 300,000 laptops and other devices.
3. Motorexchange.com
Inception: 2010
Founders: Vinay Sanghi and Rajan Mehra
MotorExchange is a start-up that aims to capitalise on the used vehicle market.
It brings together qualified sellers and professional buyers of used vehicles, (including banks, corporate firms, leasing companies and automotive dealerships) and provides them the service at an efficient price.
4. Mydentist
Inception: January 2009
Founder: Vikram Vora
Mydentist is a dental care start-up that enables proactive care for people's teeth in a friendly and affordable way.
It has six clinics in Mumbai city.
5. Janaadhar
Inception: June 2006
Founder: Ramesh Ramanathan
Janaadhar is a start up initiative by Janalakshmi Social Services that aims to provide cost affordable, high-quality housing, along with easily accessible housing finance to consumers.
6. Itz cash
Inception: 2006
Founder: Essel Group
Itz Cash was launched in India as the country's first ever 'multi service prepaid card company'.
The company wanted to introduce multipurpose stored value card of various denomination, which can be used to buy various goods and services from affiliated merchants anywhere, anytime, thus increasing sales for all its affiliated merchants and providing better safety and convenience for the consumer.
7. Cloud Nine
Inception: 2007
Founder: Dr Kishore Kumar
Cloud Nine is a Bangalore based healthcare start-up that prioritises in prenatal and birth care process of patients.
The organisation aims to increase the child birth survival rate with the help of trained medical professionals and intelligent use of technology.
8. Waterlife
Inception: 2009
Founders: Sudesh Menon and Mohan Ranbaore
Waterlife is a start-up that provides affordable potable water to underserved rural areas in the country.
A press release by the company stated that they have installed water systems in more than 1,500 villages and urban areas that cater to more than one million people.
9. Letsbuy.com
Inception: July 2009
Founders: Hitesh Dhingra and Amanpreet Bajaj
Letsbuy.com is an online electronics shopping portal that provides electronics products and gadgets at amazingly low prices.
10. Zomato.com
Inception: July 2008
Founder: Deepinder Goyal and Pankaj Chaddah
Zomato is an online food and lifestyle portal that provides you with detailed listings on restaurants, menu, reviews, events and the like.
The website claims that it covers over 17,000 restaurants in the country spread across Mumbai, Bangalore, Delhi, Kolkata, Pune, Jaipur, Hyderabad, Chennai, Ahmedabad and Chandigarh.
11. Zovi.com
Inception: July 2011
Founder: Sartaj Singh Mehta and Kavindra Mishra
Zovi.com is an apparel brand that is exclusively available online. The brand deals with both men's wear and women's wear products.