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What you can expect at Lakme Fashion Week this year!
98 designers to show their work in the first fashion extravaganza this year
For 23 of them, this will be the first time on a platform of this nature.
TV star Mandira Bedi will be among them.
Kareena Kapoor will return to the runway as the grand finale showstopper.
Read on for more!
Actress Kareena Kapoor will be walking the ramp for Lakme Fashion Week (LFW) Summer/Resort 2014, which kick starts from March 12.
She will walk the ramp for ace designer Rajesh Pratap Singh.
"Yes, this year too Kareena, being the brand ambassador of Lakme, will be walking the ramp for the finale. She is quite excited about it," Purnima Lamba, Head Innovations (Lakme), said.
"Being the brand ambassador, Kareena is involved creatively in some areas for the finale. She gives ideas, suggestions on various things like her eye make-up etc," she said.
Pratap Singh is quite excited to present his collection, inspired by Lakme Absolute Color Illusion, as the grand finale designer.
"I am really looking forward for the finale. The collection will be a magnificent interplay of light and colour through make-up and outfits that represent my signature style of simplistic cuts and flawless detailing," he said.
"I had not met her anytime. My focus would be to keep her look to the essence of the show that spells mystery with each stroke of cool metallic shades," he added.
The Lakme Fashion Week Summer/ Resort 2014 will be held at a suburban five-star hotel from March 12 to 16 where a total of 98 designers will be presenting their best collection.
Celebrity fashion designer Manish Malhotra will be opening the fashion gala.
DON'T MISS Our coverage of the Lakme Fashion Week's Winter-Festive season
23 designers to debut at Lakme Fashion Week
Twenty-three new designers, including TV host and actress Mandira Bedi, will make their debut at the Lakme Fashion Week that is scheduled to begin next month.
"I am excited that I got a chance to showcase my collection. I am nervous as it's for the first time I will present my collection on a platform as large as LFW here.
"We will have light regular sarees and go with summery colours,"
Mandira told PTI.
Mandira launched her own store last year, which has a beautiful collection of saris.
Bollywood's favourite designer Manish Malhotra will kickstart the event this season, while Rajesh Pratap Singh will present his collection as the grand finale designer.
UK-based accessory designer Mawi Keivom will mark her debut at LFW.
Well-known designers this season, who will display their collection, include Anita Dongre, Neeta Lulla, Anju Modi, Tarun Tahiliani, Krishna Mehta, Gaurav Gupta and others.
"We have a mix of newcomers and established designers. This season we are infusing magic of colour and light with Lakme Absolute Color Illusion range that spells mystery with stroke of metallic shades.
"We are planning something big and different for the Finale," Purnima Lamba, Head of Innovations at Lakme said.
With an aim to celebrate and pay a tribute to Indian textiles and crafts, the Indian Textile Day has been a dedicated feature at LFW.
This season will once again pay tribute to the rich heritage of Indian fabrics.
A total of 98 designers will present their 'best ever' collection at the Lakme Fashion Week Summer/Resort 2014.
The fashion extravaganza will be held between March 12 and 16.
DON'T MISS Our coverage of the Lakme Fashion Week's Winter-Festive season