Photographs: Ultimo promotional campaigns
A British newspaper has put together a racy collection of snaps featuring sizzling models for lingerie firm Ultimo.
The pictures of Ultimo angels, compiled by the Daily Star, start off with singer Rod Stewart's wife Penny Lancaster, who was the brand's very first model.
Inputs: ANI
Rachel Hunter
In 2004, the lingerie giant stirred up a controversy by replacing Penny with supermodel Rachel Hunter, Rod Stewart's ex-wife.
Helena Christensen
Sarah Harding
In 2007, Girls Aloud popster Sarah Harding was the new face of Ultimo, signed on for something to the tune of 100,000 pounds.
Mel B
Former Spice Girl Melanie B showed off her post-baby bod when she began endorsing the lingerie last year, posing in a series of burlesque-style pics.
Melinda Messenger
The same year, television presenter and curvy glamour model Melinda Messenger replaced Gemma for the D-G range in 2008.
Katie Green
Jessica Taylor
Earlier this year, singer and Dancing on Ice (Series 4) participant Jessica Taylor showed off her fabulously toned body for Diamond Boutique, a range of economically-priced ladies intimates for retail chain Tesco.
Peaches Geldof
And finally, we have the newest face, daughter of Irish musician and political activist Bob Geldof, socialite Peaches Geldof. Peaches posed for a '50s-style shoot only last month, targetting youngsters with a range called Miss Ultimo.
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