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IMAGES: Stars attend Playboy's launch in India!
Akshay Kumar, Imran Khan and Geeta Basra were just some of the celebrities who attended the Playboy party in Mumbai.
Adult entertainment company Playboy is set to throw open the doors of its first Indian club in Goa this January.
And to celebrate, they invited several actors and socialites to a suburban Mumbai hotel for the official launch party on December 19.
Here's a look at who turned up at the do to enjoyed the company of some rather tamely-dressed Playboy bunnies!
We start off with Akshay Kumar, who gamely posed on the red carpet with two curvy beauties sporting the club's trademark bunny ears.
IMAGES: Stars attend Playboy's launch in India!
Actress Geeta Basra attended solo, looking ravishing in a nude bodycon dress and leopard print heels.
IMAGES: Stars attend Playboy's launch in India!
Sohail Khan was rather casual, but he surprised us by carrying a man purse! Think he pulled it off well?
IMAGES: Stars attend Playboy's launch in India!
Neelam Kothari, Sanjay Kapoor and Maheep Kapoor made for a cheerful picture together.
While Neelam's fuschia jumpsuit was rather chic, the Kapoors were going for a grungy coordinated look, with Sanjay in ripped denims and Maheep in leather pants; both sported jackets.
IMAGES: Stars attend Playboy's launch in India!
Looks like starlet Gihana Khan wanted to fit in with Playboy's aesthetic -- her studded mini and platform heels were unabashedly sexy, although style-wise, toning such a look down is definitely recommended.
IMAGES: Stars attend Playboy's launch in India!
Imran Khan put in an appearance, lookling his usual polished self in a jacket worn over a tee.
IMAGES: Stars attend Playboy's launch in India!
We don't know who the sleepy bloke with Ekta Kapoor is, but she certainly looked in the mood to party -- her asymmetric number was quite becoming and for once, she chose better footwear!
IMAGES: Stars attend Playboy's launch in India!
Giving us the thumbs-up, filmmaker Ram Gopal Varma was in his trademark dowdy all-black. He apparently doesn't believe in dressing up for parties!
IMAGES: Stars attend Playboy's launch in India!
Seen here are TV actresses Keerti Gaekwad Kelkar and Surveen Chawla.
Keerti was an absolute sartorial disaster in that unflattering black velour gown and while Surveen's sparkling cocktail was quite a statement, she should have eased up with the handbag and footwear bling.
IMAGES: Stars attend Playboy's launch in India!
Vivaan Bhathena and wife Nikhila Palat made for quite the well-dressed couple.
IMAGES: Stars attend Playboy's launch in India!
TV actor Sharad Kelkarwas also rather well turned out as he strode into the Playboy party.
IMAGES: Stars attend Playboy's launch in India!
Producer Sajid Nadiadwala's wife Wardha Nadiadwala attended sans her husband. She looked quite pretty in a striped affair and pink pumps.
IMAGES: Stars attend Playboy's launch in India!
Ever seen someone going for casual and ending up with overkill? Look no further than TV actor Manish Goel!
IMAGES: Stars attend Playboy's launch in India!
Model-turned-actor Bikram Saluja and wife Schauna Chauhan were spotted.
IMAGES: Stars attend Playboy's launch in India!
Director Ramesh Sippy and wife Kiran Juneja were also invited, and turned up looking rather sophisticated.
IMAGES: Stars attend Playboy's launch in India!
Actress Urvashi Sharma looked lovely in an LBD and showed up on the arm of her beau Sachiin Joshi.
IMAGES: Stars attend Playboy's launch in India!
And finally, we have former actress Sheeba and husband Akashdeep.