Photographs: Francois Durand/Getty Images
Here's a look at world-famous lingerie giant Etam's showing in the fashion capital of the world last week.
Women's intimates are a big business and French label Etam certainly drove the point home with their huge showing in Paris on January 24.
Held at the opulent Grand Palais des Champs-Elys es as part of Paris Fashion Week, six lines of innerwear, swimwear and lounge wear were showcased by models as the likes of Mark Ronson, The Kills and Boy George provided live music. Check it out!
To start off with we have this classic black set with sheer borders -- perfection on the perfect bod!
High on glamour
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Old world glamour, in the way of a beehive hairdo and strings of pearls, drive the appeal of a demi bustiere and boy shorts right home.
Skimpy in stripes
Image: An Etam creationPhotographs: Francois Durand/Getty Images
A blonde beauty shows off her tattoo with a striped pair of briefs and matching bra.
Coral crush
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Few things are as seductive as a silk robe worn over lacey lingerie -- and we love this vibrant coral hue.
Sexy swimmer
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
Cut-away swimsuits are all the rage and this one dares you to bare with a neckline that dips right to the navel!
Mary had a little lamb...
Image: Karolina Kurkova for EtamPhotographs: Francois Durand/Getty Images
Supermodel Karolina Kurkova steps out in a pink push-up and starched skirt, holding a lamb that sports the same blue ribbon around its neck as her -- very cute!
Sunny and seductive
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Yellow floral lace makes for a racey picture, courtesy this underwired bra and matching underwear.
Dotted dazzler
Image: An Etam creationPhotographs: Francois Durand/Getty Images
A cute dotted grey and black set is jazzed up with orange ribbons, stockings and garter belt.
Sophisticated sexy
Image: Karolina Kurkova for EtamPhotographs: Francois Durand/Getty Images
We see Karolina once more, this time in a black lace affair with striking blue satin detailing.
Plush pink
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Satin comes to the fore again with this mini kimono-style cover up -- although in this case it's not covering up much!
Orange overture
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
A sheer bodysuit in delicious orange makes its presence felt on the runway.
Innocent appeal
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Kurkova wasn't the only one carrying a lamb -- seen here is another lissome lovely with a little bleater, wearing a sheer, sheen-tinged skirt over white, lace-trimmed briefs.
Classic black
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
A distinctly Indian-looking hottie shows off a classic black triangle bikini.
Blue babydoll
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
Flirty nightwear was also on display, like this blue babydoll worn over a bra and briefs.
Feminine allure
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Bright blue bows and a textured demi-cup ooze sensuality.
Virginal white
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
And here's our first glimpse of white -- a cami worn over matching inners.
Purple passion
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
Hot purple, complete with matching fringed boots, is sure to have the guys sit up and notice!
Burlesque beauty
Image: An Etam creationPhotographs: Francois Durand/Getty Images
Thigh-high stockings, garter belt, ribbons, lace -- go burlesque in the bedroom!
Flower power
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
Got a figure worth flaunting? Have fun in the sun wearing this flowery monokini.
Tantalising teal
Image: An Etam creationPhotographs: Pascal Le Segretain/Getty Images For Etam
The tempo switches to lingerie once again with this scalloped teal triangle set.
Beach bunny
Image: An Etam creationPhotographs: Francois Durand/Getty Images
A simple orange bikini with a ring holding the top together steps out next.
Dominatrix belle
Image: An Etam creationPhotographs: Francois Durand/Getty Images
This black swimsuit, held together by a strategically placed safety pin, gets a double thumbs up!
Dare to bare
Image: An Etam creationPhotographs: Francois Durand/Getty Images
And finally, we have this cut-away piece, which seems to bare more than a bikini probably could -- strictly for the bold and beautiful!
Comment
article