PIX: Celebs strip off for sexy innerwear campaigns

These famous faces have dared to bare their fabulous bods for some of the world's most prestigious innerwear and lingerie brands. Take a look.

While in India stars are still getting used to appearing in bikinis and lingerie on screen, the who's who of the international celebrity circuit have no qualms showing off their well-toned figures for endorsements.

The latest hottie to jump on this bandwagon is Hollywood actress Megan Fox, the new face of Emporio Armani Underwear -- her sizzling new television commercial for the label makes its debut today and she's been joined by another megastar.

To know who it is and see other big names who have stripped off for innerwear giants in the last few years, move to the following pages!

Yup, it's the bronzed Portuguese footballer who joins Fox in the commercial -- so you can expect the sparks to fly!

Also in the news recently is 44-year-old supermodel Cindy, whose photoshoot with Russian retail outlet Tsum has just been released.

Despite competition from women half her age, the largest fashion department store in eastern Europe opted for the preturnaturally toned stunner to be the face (and body!) of their fall/winter line.

The 'Sexiest Woman Alive' may be too curvy for the catwalk, but she looks luscious in lingerie -- which is precisely why Brooklyn began endorsing intimates from Bare Necessities in March this year.

In June this year, the latest yummy mummy debuted her post-baby bod, a mere nine months after giving birth, for Calzedonia Swimwear.

In early 2010, British glamour model Kelly joined the ranks of several bombshells who have endorsed lingerie giant Ultimo -- to see just who we're talking about, move on.

Burlesque babe Dita Von Teese, with her voluptuous curves, was the face of Wonderbra in 2008 and 2009.

The pop diva created ripples early last year when her sexy advert for Agent Provocateur intimates was named the 'Sexiest Advert Ever'.

An unforgettable campaign from Ultimo in 2004 starred British model Rachel Hunter, then 35. And it also stirred up a controversy...

Mainly because Hunter replaced the brand's first model and ex-hubby Rod Stewart's wife Penny. Talk about cut-throat rivalry!

Everyone sees such contracts come and go, however. Emporio Armani used Megan Fox to replace the erstwhile Posh Spice, who stunned in black-and-white pics for the label last year.

In fact, Posh was signed on along with hubby David, who modelled the range of men's innerwear.

Agent Provocateur and the British supermodel had a professional relationship that saw its ups and downs. It is believed that a fallout with the model in 2007 led to the brand dumping her for a younger model -- but she was asked to return only a year later to front another campaign for them.

In the same year, singer of the Black Eyed Peas Fergie also stripped down to her flirty best for Japanese lingerie retailer Peach John.

Another successful campaign in 2008 was by Desperate Housewives star Eva, for Bebe Sport -- it was absolutely smokin'!

Longoria's namesake signed an innerwear deal with Calvin Klein in 2009 that had pulses racing!

Of course, no lingerie list would be complete without the gorgeous Angels from Victoria's Secret -- their faces have helped sell millions of intimates across the world. And among the truly unforgettable ones is Brazilian siren Adriana Lima, who is one of the highest-paid, most successful supermodels in the world.

Lima is joined by Orlando Bloom's newly-minted missus, who in addition to VS, also endorses the Turkish brand of swimwear Ayyildiz.

And who can forget Alessandra, who is one of Victoria's Secret's most-recognised beauties?

Moving back from models to movie stars, the Avatar actress took over from Mendes for CK only last month.

Leonardo DiCaprio's Israeli girlfriend Bar has also become a well-known face on the international fashion front -- her most recent innerwear campaign was for French label Passionata in April.

And finally, joining her fellow Spice Girl Victoria on the list is Melanie Brown, who enjoyed a memorable stint as the face of Ultimo in March last year.