Holy cow! The Amazon Fire phone has 6 cameras

Not one, not two, not three but Amazon's first smartphone comes equipped with six cameras. Why?

What on earth is Jeff Bezos thinking?

Amazon has unveiled its first high-end 3D smartphone that shows off breathtaking technology. They call it the Amazon Fire Phone.

This is the first time Amazon has come up with a smartphone. Jeff Bezos, founder of Amazon, unveiled this device, with a 4.7-inch display, not-before-seen five camera capabilities, and free help service.

You can use this phone to access different offerings from Amazon. Digital content including music, films and books at Amazon can now be accessed through this mobile. Therefore, users can access their cloud storage easily with the new Amazon Fire Phone.

Interestingly, this smartphone adapts images and recognises the position of the user giving them a more immersive experience of the display. This Android based mobile comes with cutting edge technological features, such as revamped UI, innovative dynamic perspective imaging and strong integration with the Amazon ecosystem.

The Amazon Fire Phone looks stunning with an all-black look, machined aluminum design, rubber frame and display that sports Gorilla Glass 3 protection.

What's more, the Amazon Fire Phone is powered by a strong quad-core processor (with Snapdragon 800 chip) clocked at a speed of 2.2GHz. It also comes with 2GB RAM and Adreno 330 GPU.

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Highlights of the Amazon Fire Phone

There are many cutting-edge technological innovations packed in this first ever smartphone from Amazon. Some of the most interesting ones are discussed here: 

• Firefly
• Mayday
• Dynamic Perspective
• Five Front Cameras
• Unlimited Cloud Storage
• Superior Audio Performance
• Free Prime Membership

in detail

Firefly

It is one of the signature features of the Amazon Fire Phone, which scans the address from a poster, advertisement or business card, automatically understands contact information, and then saves the same in your phone's address book.

What the user needs to do is simply capture an image of the address text (wherever it is written) and leave the rest to the Firefly feature to save address it to your address book.

This is not all. There's more to the Firefly button.

Users can find the Firefly button at the left side of this smartphone, which they can use to access camera, take QR code photos for finding items directly at the Amazon website, and buy them instantly.

An X-Ray feature in the handset identifies images in a picture or video and then find all possible information.

Users can also get innumerable information about a song or a movie they are listening to or watching, as the audio feature of Firefly will collect all the possible information about the same based on the lyrics or words.

This feature can create playlists of movies and songs on the basis of users' preference (that it understands by checking content consumption of the user) and then prompts them to buy the same through Amazon.

Firefly will also help users in recognising artworks, wine labels and languages.

Firefly software development kit will be released to the developers so that they can add more functionalities to it.

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Mayday

Users can access customer support service with just one touch through the Mayday feature of the Amazon Fire phone.

You just need to tap Mayday button for talking to the customer-care professionals through video chat. The executives will also show and guide the user in performing certain functions with annotations.

These professionals will be available round the clock and will respond within 15 seconds. To help user solve their problems completely, customer care professionals can also remotely take over the smartphone.

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Four front cameras for the 3D effect, one front camera to capture selfies and videos and a 13MP rear camera to shoot pictures

This is something you may have never seen in any mobile before.

The camera placed above the display screen performs standard job for capturing selfies and the other four are placed in the four corners of the Amazon Fire Phone that scans the eyes of the user.

These specialised cameras in the front come with infrared features that tracks users' eyes for powering Dynamic Perspective (DP) feature of the phone and add the 3D effect.

DP feature helps users to perform common functions by simply tilting the smartphone.

You can simply tilt the phone to the left for viewing lyrics of songs, attaching photos to messages and perform many other functions.

If you tilt this phone to the right, you can easily navigate through the menus.

Users can also open Mayday feature, Settings Menu, flashlight and notifications by simply swivelling this smartphone around.

The Fire phone has a 13MP dedicated primary camera at the rear end with OIS and a fast five-element wide aperture f/2.0 lens.

These features help in capturing beautiful and crisp images and during low light conditions you can take images without flash as the OIS feature keep the shutter open to reduce blur and noise.

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Unlimited cloud storage and interesting feature called Peek

Cloud Drive can be used for storing videos as well as photos using Amazon Fire Phone.

Unfortunately, music cannot be stored in the device. It is still not clear whether original resolution of images are maintained when they are saved online. This 3D smartphone comes with an interesting feature known as Peek.

It helps users get additional details about something that they are searching for. It is available only when users really need more information, thus helping users in keeping display screen uncluttered most of the times.

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Excellent audio performance

High-end audio enhancement technology -- Dolby Digital Plus -- is in-built in Amazon Fire Phone, which ensures clear and crisp dialogues during streaming TV or movies along with virtual surround-sound experience.

Experts believe that superior quality of audio has been ensured in this high-end smartphone so that users of this phone get to listen to their favorite music as well as videos that they buy through Amazon platform.

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Free prime membership and price

If you buy Amazon Fire Phone, you will get free prime membership worth $99.

In the US, this will give users guaranteed 2-day delivery, free access to millions of music and video streaming videos, free books from Lending Library of Kindle Owners, and much more.

Amazon Fire phone is available in two memory versions -- 32GB and 64GB.

The 32GB variant is priced in the USA at $199 (around Rs 13,000) and the 64GB model at $299 (Rs 20,000).

There is no information as to when the Indian customers will get the chance to purchase this one-of-its-kind smartphone.