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She quit her job to explore India
Shivya Nath quit her corporate job to pursue her travel interests and explore a different India. This is her story.
Most people have this ridiculous notion that anything they do which generates an income is work and anything they do outside 'working hours' is play. There is no logic to that.
Every 'start-upper' would subscribe to this belief and so would Shivya Nath, the girl who quit her corporate life for the sake of traveling and find solace.
It all began when she took a solo trip to the Himalayas a couple of years ago and unearthed what really gave her joy.
She quit her corporate job to be able to travel as and when she pleased, not that she had loads of money saved but from what she had and more that she started earning from online assignments.
Coming back to India after working in Singapore, Shivya traveled far and wide in the six months that followed and experienced life like she hadn't done before.
Having fallen in love with travelling, she decided to do something that would make work, play and life mean the same. She, along with friend Siddharth founded 'India Untravelled'.
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'The idea is to help travellers set off the beaten path in India'
"India Untravelled is a social enterprise that aims to bridge the digital marketing gap between socially responsible tourism offerings in rural parts of India, and urban travellers looking for authentic travel experiences."
"The idea is to help travellers set off the beaten path in India, to places where authentic Indian hospitality, culture and cuisine, and untouched natural beauty can still be experienced," explains Shivya.
Alongside, their marketing efforts help sustain individuals, families and village communities that provide socially andor environmentally responsible travel alternatives, like organic farm stays, heritage home stays, and carbon neutral travel.
Shivya's family, as one would expect, was a bit doubtful about her move but once her efforts saw fruition and recognition came her way, they started appreciating it and are now comfortable with the idea of India Untravelled.
Currently, IU has 10 destinations on the map and each one of them have been hand picked by Shivya and Siddharth.
The revenues are directly related to the amount they generate for their partners, of which IU takes a cut and currently most of it is being used to scale up the business.
Passionate about responsible travel
Having clocked approximately 400 room nights so far, and generated over 1.3 million in revenue for their partners, Shivya says, "We're looking at raising funds in 2013, to grow our partnerships across India and scale our marketing efforts to other countries as well."
Ending with a toughie, I asked, If someone said, "I'll give you 25k each month, just travel" or "You'll earn more but just build your start-up, travel may or may not be included." What would you pick?
That's a tough one!
Travelling and India Untravelled are so closely intertwined that I can't imagine giving up either.
But on days that I don't travel, India Untravelled is what keeps me going.
So, I would choose to build my start-up, but make sure that travel is at the core of it.
Truth is, India Untravelled came about because Siddharth and I both feel passionately about (responsible) travel as a way of life.
Go, Untravel India!