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7 tips to boost your sales career
Do the right things to advance your sales career.
We've heard this a zillion times, and as true as they come, nothing happens till sales happen. We all are selling ourselves or our product/service at every instance. Right from founders, product designers, manufacturers, up to sales team, every individual from front end to back end is in someway selling something -- it may be an idea, inputs, views or anything else. New trends in businesses today may have changed job title's to more modern terms, like business development, client service, chief marketing officer etc., but logically the task still remains same, that of a 'salesman'.
Few essentials which should be considered as basic selling techniques...
1. Customer also buys YOU
Product that you're selling is probably being sold by hundreds or thousands of more people. More than just a pure luck factor of being at the right place at the right time, what matters more is YOU. The first thing one sells to a potential customer is the person himself, only then it comes to offer the product. So, make sure you're positioning yourself well before you move on to the product.
2. Why your offering
In this competitive market, your product needs to have a value add for which you can speak. That one distinct value which has the potential to convince the buyer that this will make his life easier.
Like...
I give you a platform to connect with your entire social group; I am making your life easier -- Facebook, Twitter, etc.
I provide you a hand size gadget which allows you to connect with anyone, anytime; I am making your life easier. Smart phones, tablets etc.
7 tips to boost your sales career
3. Ask the right questions
As a citizen of the sales world, it is very important to act in subtle manner in regards to the kind of person we are dealing with. Every person has a distinct convincing point, and the best way one could determine them for sales prospects is by utilising the power of asking right questions. There is one selling point where the listener gets convinced, that selling point differs from person to person. Asking few relevant questions, and knowing which is the biggest problem your sales prospect is facing, for which your offering has a solution, could assist to perfectly close the sale.
4. Stay abreast with trends
Charles Darwin once said, "It's not the strongest of species that survive, nor the most intelligent, but the one most responsive to change." As a selling professional, it is significant for one to provide the most updated and modified offering to the customer, which is updated as per the trend. Read all you can.
5. Share successful stories
People love stories, romantic stories. Bollywood's glorious power is its biggest evidence. Even in selling, telling a customer about other customer's happiness story could assist us to close sales, marketing and PR goals faster. Success breeds success.
7 tips to boost your sales career
6. Set the motive right
Another most important aspect to ensure successful sales is that one needs to really have a genuine motive behind selling. It should NEVER be done for money. You can sell it only if you feel it.
7. Spend time in analysis and research, as much as in selling
Proper research is a must. Doing research and finding the right target audience is half the sale made. As a sales personnel, one has two choices, either one could meet and offer the product to 10 prospects every week, or one can spend a portion of time in doing proper research and offer to five right prospects.