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5 reasons your start-up died a swift death

Are you an entrepreneur?

Are you committing these mistakes?

Rectify them before it's too late!

On Friday, last week news broke that Dhingana, a much-loved Indian music start-up had shut shop.

Speculation about it heading to the dead pool had been flying for some time.

A start-up failing is not really news any more, even in India.

Start-ups have been mushrooming, and for every ten that make it, 40 or more will die -- that's the ratio worldwide.

Death is usually swift.

The critical point is 1,000 days -- if a start-up gets past its third anniversary, only then can it breathe a little easier, as seasoned VC Parag Dhol told us recently.

While the secret sauce to start-up success is elusive, there are a few sure-shot routes to failure.

Last month, Statistic Brain cited a few broad causes why start-ups tend to fail: 46 per cent of failures are due to incompetence, while 30 per cent are due to unbalanced experience or lack of managerial experience, 11 per cent due to lack of experience in the particular field, and just 1 per cent due to neglect/fraud/disaster.

We picked the brains of some leaders in the Indian start-up ecosystem on the deadly start-up mistakes they've come across.

Here are the top five reasons they cited.

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1. Having fingers in many pies

Doing too many things at the same time is a sure-shot route to failure, according to VC Anand Daniel, Principal at Accel Partners.

If you do not focus all your energies on getting that one product or service right, chances are that your start-up wouldn't last till the second anniversary, he says.

Getting too ambitious too early is dangerous, agrees Ravi Gururaj, serial entrepreneur, mentor and angel investor.

The resultant "lack of attention to usability and design early on" could sound the death knell.

According to Karthik Reddy, co-founder and Managing Partner of Blume Ventures, "doing too many with too little money is futile and wrecks survivability."

2. Romance vs Reality

Many early stage ventures fail to take their ideas to the next level because the founders aren't prepared for ground realities, feels Nandini Hirianniah, co-founder of The Morpheus accelerator.

Over the last six years, The Morpheus has seen hundreds of start-ups and their struggles at close quarters.

"Founders! Founders! Founders!," there lies the key, according to Hirianniah.

"In India, start-ups and entrepreneurs are a fashion statement now. So a lot of people take the plunge without really thinking it through. And end up dropping out in one or two years," she says.

"One of the founders or single founders taking on too much and failing on doing a good job on most of them," is another fatal mistake Karthik Reddy sees often.

Recently created co-founder teams do not stand up to pressure, he adds.

3. Hiring and firing

According to Ravi Gururaj, you simply cannot afford to compromise on talent.

You shouldn't get frustrated with the hiring process and take "lower quality folks" on board just because they say 'yes' to your offer, he says.

In many start-ups, founders could be great technologists, capable of writing cutting edge codes. But they might not be equally great in leading the technology team, points out Anand Daniel.

He has seen several cases where, despite a great idea, eventually the start-up shut down because the founder didn't have someone efficient to tackle the business development or manage his technical team.

In the same breath, he adds, "not firing fast enough is equally bad."

OK, you hired wrong. Now, you really have no choice but to fire the non-performers if your start-up is dear to you, he says.

During the dotcom boom in Silicon Valley, what killed most start-ups in the e-commerce space were bad programmers, wrote venture capitalist Paul Graham.

4. Wrong scorecards

Particularly in India, we tend to fall for external comparisons, Nandini Hirianniah points out.

For instance, if you are a SaaS start-up doing reasonably well, somebody will always be there to point out another player in the market doing better than you.

Your neighbour would be driving a swanky car which would be pitted against your worn-down vehicle.

"This is about conditioning, a social construct. These external scorecards can often shake an entrepreneur's conviction. Some people are outliers, but most others fall into the trap of too much external input instead of focusing on their own internal scorecards," Hirianniah says.

VC-backed start-ups also tend to give too much importance to external advice, instead of trusting their own idea that made them start-up in the first place.

5. Cash mismanagement

You can grow very fast but if you don't manage the cash coming in or going out, you won't last, says Daniel.

Fine-tuning cash management is as important as fine-tuning your product and team. This is applicable across all sectors.

"How much do you need to pay to get a customer, who will pay for the customer and can this model scale? These are three important questions you have to find answers for," Daniel explains.

According to Ravi Gururaj, "too much money too early and too little money too late" are both equally bad for a start-up."

Running out of cash and not planning at all for the eventuality that existing or new investors may not provide capital on time," is a pitfall that traps many start-ups, says Karthik Reddy.

There are several more reasons why an alarming number of start-ups fail.

We shall keep returning to the subject to help you learn from the mistakes others have made.

Meanwhile, you can tell us whether you agree with these experts.

What do you think are the fatal pitfalls entrepreneurs could plummet into?

We leave you with a thought from Paul Graham: "There's just one mistake that kills start-ups: Not making something users want. If you make something users want, you'll probably be fine, whatever else you do or don't do. And if you don't make something users want, then you're dead, whatever else you do or don't do."