Kindly note the image has been posted only for representational purposes. Photograph: Kind courtesy Pixabay.com
Every one has an idea about love and the partner with whom they'd like to spend their life with.
Fragrance brand ITC Engage conducted a survey to understand the changing language of love in the new normal.
The Love Survey 2021 done in collaboration with IPSOS, a global leader in market research explored the attitudes and behaviour of young India towards romance in the new normal.
For the survey, 1,199 young women and me between the ages of 18 and 35 years living in metros and non-metro cities of India were polled.
Interesting findings from the survey:
- 63% of respondents said they believe in long-term relationships.
- 36% respondents from non-metro cities and 24% from metros agreed that physical distancing is not a hindrance to romance these days as there are various means available to continue the romance and keep the spark alive.
- The lockdown had put new relationships under stress -- with almost 80% of single/casual daters finding it difficult to initiate/develop a relationship.
- 75% of respondents feel starting and developing relationships has become more difficult due to the lockdowns.
- 98% of the total respondents believe that virtual romance is completely different from real romance. Virtual romance is perceived to lack authenticity, is more casual in nature and risky.
- 50% of respondents believe that romance in the virtual world works well for people who are a little shy/introverted in real life while 50% of respondents in metros feel romance in the virtual world is more flirtatious/casual and generally not serious.
- 46% of the respondents felt that romance in the virtual world sometime can become very dangerous.
- In the course of the pandemic, linkage of romance with positive words has noticed a decline. There is a 23% drop for the word 'being together', followed by a 14% dip for 'chemistry' in the current scenario.
- However, associations for negative words like 'difficult', 'anxiety' and 'frustrating' have increased by 25%, 15% and 20% respectively, indicating the shift in the idea of romance in the new normal.
- The isolation due the pandemic has helped 85% of the respondents understand meaningful aspects of their relationships. Also, 84% respondents were able to find new and innovative ways of connecting with their partners.
