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Tattoo artists have reported a rapid increase in the number of women getting full-sleeve tattoos and dramatic thigh and calf designs.
Stafford Tattoo owner Martina Tomanec said that society was changing and more people had the bravery to go big and prominent with tattoos.
Visible tattoos are leaving a permanent mark in some workplaces, with employers devising policies to stop workers showing them off.
Also see: PHOTOS : Women tattoos: Bigger, Bolder