'Lifelong Learning Is Key In Today's Fast-Changing Business Landscape'

'Citing an example of the pressure students face, she mentioned that one student shared how friends in college would say, "Don't come back without that multi-crore job," as they said their goodbyes.'

'But you have to understand that this is the end of the beginning, and it's not even the beginning of the end.'

Students coming to the workforce should be ready for "lifelong learning" as the business environment is changing fast, said Rama Bijapurkar, former board member and visiting faculty at IIM Ahmedabad.

Bijapurkar was chief guest at the BSmart HR Conclave: Shaping Tomorrow's Workforce, an event organised by Business Standard in Mumbai on Wednesday, August 28, 2024.

Bijapurkar recalled the teachings of the "grand old man" of IIM-A, Ravi Mathai, who had a simple mantra, "We teach you how to learn so you can learn the rest of your life."

Reflecting on her own experiences, Bijapurkar noted that her generation, which largely lacked formal economics training before the 1991 economic reforms, survived by continually learning.

"My generation should have been wiped out in 1991 (after economic reforms) as we learned no economics, and there was no need and I had a physics degree.

"Since we had no clue and the economy was closed and there were no ripples, we never really learned any of that stuff that we needed to know after 1991.

"How did a lot of people who were that set of generations actually survive?

"I suspect because they were taught how to learn so that they learned for the rest of their lives," she said at the gathering of top HR professionals.

"I don't think very smart people, left by themselves generations after generations, can make transitions.

"So since we cannot ensure the stability of the world, I think we can only ensure adaptability, learnability, the ability to think from first principles, and the fundamental foundations of business.

"We should collectively sort of raise the bar and not play up to students' beliefs that life begins and ends with placement," she said.

Citing an example of the pressure students face, she mentioned that one student shared how friends in college would say, "Don't come back without that multi-crore job," as they said their goodbyes.

"But you have to understand that this is the end of the beginning, and it's not even the beginning of the end.

"It's gonna take a long time. As we say in brands, I think also with people, we say brands don't belong in the quadrangle of the marketplace.

"They belong in the canvas of life," she said.

Explaining further Bijapurkar said that when it was time to create entrepreneurs, big businesses, big CEOs or social entrepreneurs, "we created them".

"So they will pick what the environment they sense actually does.

"But I think what we need to do is also to say that you belong in the canvas of life, not in that little quadrangle of placement," she said.

Bijapurkar said currently there is a diversion between what students in the classroom want and what the workplace demands.

"I am often struck when we start looking at CEO recruitments, we suddenly want something that is completely missing from the vocabulary of the recruiting stage.

"Not that we're recruiting CEOs at business schools. But if the intellectual part to shape direction is an important thing, then look for it," she said.

Bijapurkar said HR knows very well the importance of skills and shared values and culture in the whole strategy.

"What we teach in terms of customer centricity, is applicable to you as well. We say that a business is a value delivery system.

"So you choose the value, and organise yourself to deliver and signal that value," she said.

In many ways we seem to miss the trick of organising to deliver the value and not organising per se with practices and principles and so on and so forth, she added.

On the rush of digital transformation and data, Bijapurkar said every corporate board is talking about digital transformations but frictions among the teams need to be managed.

"We're all talking about data and data skills and have data scientists.

"The data scientists are fighting with the consumer teams. The guys in the field are saying you don't get it.

"Data scientists believe that data will get them customers, while customers believe that they are providing the data.

"So there is a lot of friction, how do you sort it out?" she asked.

Feature Presentation: Ashish Narsale/Rediff.com