Cellulite, body hair, stretch marks and scars are welcome in this pool.
Future forward bodywear brand Chromat has come up with a new set of 'pool rules' for their latest campaign that embraces body diversity.
The brand included plus-size women, models with disabilities, body hair, cellulite, scars and stretch marks.
The campaign celebrated the LGBTQ community by featuring lesbian models too!
Read are some of their new 'pool rules':
'All body hair appreciated.'
'Celebrate cellulite.'
'Body policing prohibited.'
Filipino-American supermodel, TED speaker, and transgender advocate Geena Rocero in a photo shoot from the campaign.
Blogger and advocate Mama Cax dressed in a X bustier suit.
Geena felt that the campaign 'lead the way with inclusion, representation and unapologetic celebration of ALL!'
Breast cancer survivor Ericka Hart showed us that body hair can be sexy too. If you wear your body hair, flaunt it like Ericka.
Mom and plus-size model Denise Bidot was also a part of the campaign.
Ericka poses by the pool with Mama Cax.
'I'm looking out for the babes with scars, for the babes with disabilities who often feel uncomfortable in these spaces,' writes Mama Cax.
Meet the #ChromatBabeGuard!
