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Designer Premal Badiani put the cause in the New York Fashion Week spotlight.
For her second outing at the New York Fashion Week, designer Premal Badiani decided to get the massive fashion event talking about breast cancer, a cause close to her heart.
"I wanted to force people to re imagine the disease that is supposed to make a woman feel unattractive and lose her womanhood. My aim with this collection was to showcase the breast cancer fighters and survivors as any other woman -- strong, sexy and sensuous while they took each step on the runway," the designer, who has lost someone close to her to the disease, said in a statement
Breast cancer survivors Mary Ann DAchille, Ozlem Koskun and Tina Sharma turned showstoppers for Badiani's collection titled Valentia, which means brave in Latin.
Badiani said, 'Tina is a stunningly beautiful, young survivor, mother of a 22-month-old which shows that cancer does not discriminate. Diagnosed with stage 3 breast cancer she went through chemo and multiple lumpectomies just 7 weeks ago... she's undergone an incredible amount of wringer to get to a point where she feels whole.
Tina is currently NED (no evidence of disease) but as we know, the worries and concerns are always lurking.'
Mary, a Vogue model in her past life, has Multiple Myeloma and has been fighting it for last 8 years. She said, 'My biggest excitement is serving the American Cancer Society and serving the designer and being introduced to her beautiful designs. I love the influence of her ideas."
Ozlem said, 'It's a reflection of the support that I've received and as a result of that the courage and strength it has provided me to be able to now be a breast cancer survivor.'
Take a look.
Earlier at New York Fashion Week