The popstar continues to reinvent herself as she launches her lingerie and sleepwear line at New York Fashion Week.
The apparel line is called Intimate by Britney and was shown at the New York Public Library as part of NYFW.
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The singer has been working on the line for some two-and-a-half years and offers cup sizes from A to J.
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The vintage-inspired line features underwear cuts, bras and sleepwear among others.
Photograph: Kevin Mazur/Getty Images
Sexy and stylish the line featured pieces in shades of red and white and black.
Photograph: Kevin Mazur/Getty Images
Spears who in the last decade made a name less for her singing abilities and more for her the absence of her… erm… undies seems to have drawn attention to herself for all the right reasons this time around.
Photograph: Kevin Mazur/Getty Images
The inspiration for the line came some years ago when Britney was visiting a hotel and came across a boutique selling vintage-inspired lingerie.
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Hot or hot! Britney is one of the rare popstars who, after falling off the grid, has reinvented herself successfully.
Photograph: Kevin Mazur/Getty Images
The show was a salon presentation (and not a runway one) and featured voiceovers by the singer.
Photograph: Kevin Mazur/Getty Images
The collection will be launched on September 26 in Europe.
Photographs: Kevin Mazur/Getty Images