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Sabyasachi Couture is the first and only Indian design company to be recognised as the top Indian company/organisation for designs and commercialisation.
Photograph: Uttam Ghosh/Rediff.com
Indian designer Sabyasachi Mukherjee's label Sabyasachi Couture has been awarded the National Intellectual Property (IP) Award 2018.
Sabyasachi Couture is recognised as the top Indian company/organisation for designs and commercialisation.
The award is presented to outstanding organisations and innovators in the field of patents, designs and geographical indications.
This is the first time an Indian design company has been considered for the title.
Sharing the news on Instagram, the Kolkata-based designer wrote: "The fashion industry has been victim to piracy for quite some time. Duplicity of exclusive creations has taken a toll on the industry both commercially and morally. An air of pessimism has inadvertently set in, and there are murmurs that originality finds no appreciation."
"However, we have chosen to take the path less travelled and started investing our efforts heavily in getting our designs registered.
"We believed in the adage that the change we seek has to start from within.
"We are grateful for the IPR laws, because of which we have been able to protect our creative contributions and retain exclusivity in artistry.
"In an age when we are struggling against outrageous piracy, laws and measures such as these become indispensable.
"This has also helped us reassure our customers, who have consistently believed in the brand and expected unconvoluted products from our end," the post added.
