What: The National Institute of Industrial Engineering, Mumbai, invites industry delegates, entrepreneurs, professionals and MBA students to attend MARKS' FETE 2005, a marketing workshop where industry stalwarts will impart knowledge on marketing through live case discussions.

The workshop is organised by students pursuing their Post Graduate Diploma in Industrial Management.

When: August 27, 2005
Venue: NITIE Auditorium
Time: 

• Session 1: 10 am to 1.30 pm
• Session 2: 3 pm to 6 pm

Event highlights

~ Session 1 will:

• Address issues related to Market Research, Segmentation, Targeting and Positioning.
• It will presided over by Sujit Das Munshi, Executive Director, AC Nielsen and Parag Mohulikar, former research director, ORG MARG. 

~ Session 2 will:

• Address issues related to Branding, Advertising and Media Planning.
• It will be presided over by V Wabgaonkar, strategic planning head, FCB Ulka.

~ Both sessions include live case discussions (cases provided by jury members coming for individual sessions). 

~ Students from Mumbai-based B-schools like Jamnalal Bajaj Institute of Management Studies, Narsee Monjee Institute of Management Studies, Tata Institute of Social Sciences and SJMSOM (IIT-Mumbai) will participate in the case presentations/ discussion. 

~ After the presentations made by the students, the panel will provide feedback. The panel will also talk about the generic industry approach and the deviation from the ideal plan.

How to apply 

~ Entry is free and on first come first served basis.

Address
NITIE
Vihar Lake
Mumbai -- 400 087

~ You can e-mail for more information. 

e-mail:

• kapil.im11@nitie.edu
• mohit.im11@nitie.edu

~ You may also call for more information.

Phones:

• 9819656103 (Kapil Bansal)
• 9869104601 (Mohit Mohal) 
• (022) 28573371

Web site: www.nitie.edu