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Gayle, Priyanka add fizz to the new Pepsi campaign
Pepsi's journey to make this year's IPL the fizziest and best ever experience for cricket fans started with a series of innovative initiatives and an on-air campaign featuring Ranbir Kapoor.
Taking the excitement forward, it brought together Chris Gayle, one of the IPL's biggest superstars, and the hugely talented Priyanka Chopra for the second edition of the campaign.
Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!
Scheduled to go on-air on April 18, the new ad takes forward the insight of fans supporting multiple teams and the creative theme, Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!
In the new Pepsi IPL commercial, Gayle manages to convince Priyanka, a Chennai Super Kings fan, to support his team, but with a little help from Pepsi.
Priyanka plays an over-the-top spiritual diva in the commercial; she leads her followers to pray for a CSK win, but ends up supporting RCB due to the Gayle-effect and, of course, the irrepressible temptation of a chilled Pepsi.
'I haven't played a spiritual diva yet'
The actress seemed super excited about the whole campaign.
"I have played a lot of different characters in my films but I haven't played a spiritual diva yet. We had a lot of fun putting together this look -- it's extravagant but goes perfectly with the idea," said Priyanka.
"I am really excited about this new Pepsi IPL ad film... it's cheeky... it's naughty and it captures the crazy kind of fan support for the various teams!," she added.
'I've tried to entertain my fans in the new ad film'
Gayle is one of the hottest players in the IPL. His powerful game took India by storm in the past seasons and promises the same this time too.
"I'm happy to be a part of the Pepsi IPL campaign and reaching out to my fans in India in a different manner," he said.
"I have tried to entertain my fans in the new ad film and promise them that I will continue to entertain on the field. It will be Oh Yes Abhi entertainment on TV and during the match with a bat and a ball," added Gayle.