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Cricket fans would have spotted something unusual on social media. It's about 'Captain Cool'.
Zed Black Agarbatti posted a first look of Mahendra Singh Dhoni in his No 7 retro jersey, which went viral.
The company is set to unveil its latest brand campaign that will send Dhoni fans into a frenzy.
To be unveiled on August 15, exactly a year since the legendary wicketkeeper-batsman hung up his gloves in international cricket, the commercial, directed by Farah Khan, features Dhoni in his understated but emphatic style entering a stadium.
Mahi sports the new 'faux-hawk' cut styled by celebrity hair stylist Aalim Hakim.
Ace photographer Daboo Ratnani has wonderfully captured all of Dhoni's looks for the TVC campaign.
'This new campaign with Captain Cool, M S Dhoni, who is an epitome of cool demeanour,' says Ankit Agrawal, Director, MDPH, 'strikes a conversation with the youth of the country.'