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A short video featuring former India cricket captain Sourav Ganguly's life, full of controversies and glorious achievements in typical Bollywood potboiler-style, has become a rage on the Internet.
Within four days of the video going viral, the three-minute trailer of Sourav Ganguly - The Movie has had more than 250,000 hits on YouTube so far.
The vedio, which highlights Ganguly's leadership, man management and crisis management skills, was uploaded by a private health insurance company that wants to develop elements of this movie later on in the form of short videos for the cyberworld.
"We intend to share these films with the public at large, so that Ganguly's fans may also enjoy them. We are very excited about creating these 'webisodes' over a period of time," said Apollo Munich Health Insurance's CEO Antony Jacob.
Interestingly, the film will also be used for internal training and motivation purposes by the company, which had recently signed Ganguly as their brand ambassador for three years.
Drawing a parallel with the dropping of Ganguly, often referred to as the 'Royal Bengal Tiger', after a fall-out with coach Greg Chappel with the killing of tigers in the country, the film salutes the never-say-die attitude of the cricketer by presenting him as a superstar.
Regarded as one of the most successful captains in the annals of Indian cricket, Ganguly's career is full of ups and downs.
He was dropped from the team amidst controversial circumstances and then made a glorious comeback.
Touching upon the controversies, the video has him mouthing dialogues like, "Iss liye log mujhe baap nahin dada bolte hain".
Stating that the life of 'Dada' has been no different from that of a Bollywood potboiler, the company official said the trailer befits a tribute to his career.
"He is a leader in his field, has displayed courage even during trying times, is a great motivator of people, is constantly improving and reinventing himself, and is known for clarity and transparency in everything he says and does," Jacob said.
The company is also sponsoring a documentary on Ganguly titled The Warrior Prince, which will be released widely, including on the big screen.