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Sachin Tendulkar on Monday dismissed as 'fake' the video in which he is seen promoting a gaming application that lures users for easy money.
The video shows Tendulkar talking about the merits of the application, saying he did not know that money making has become so easy and that his daughter uses the platform.
Tendulkar posted the video along with a message in which he expressed concern about the misuse of technology.
'These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers,' Tendulkar tweeted.
The voice used in the deepfake video matches Tendulkar's.
'Social Media platforms need to be alert and responsive to complaints, Tendulkar stated. 'Swift action from their end is crucial to stopping the spread of misinformation and deepfakes.'