Mumbai Indians have signed up tyre and rubber manufacturing giant Bridgestone as its co-sponsor for the fourth season of the Indian Premier League.
Members of franchise team, owned by Reliance Industries, will display the Bridgestone logo, which highlights the slogan 'Your journey, Our passion', on the non-leading arms of their shirts.
This is the first time Bridgestone, one of the most popular brands on the F1 circuit, is associating with cricket.
The deal is for three years, starting April 8, when the fourth season of the Twenty20 event gets underway.
