The Board of Control for Cricket in India was frantically trying to salvage the upcoming One-Day International series against South Africa on Wednesday after Zee Television pulled out of a five-year broadcast deal to cover India's matches at neutral venues.

"We have decided to scrap the deal," Ashish Kaul, senior vice-president of Zee Group, said.

India will play three ODIs against South Africa between June 26 and July 1 in Belfast and another against hosts Ireland. The matches were part of 25 games to be telecast by Zee under a US $200,000 contract announced last year.

Kaul said, "the attitude of the BCCI" is to be blamed for the fall-out.

"This is because of the double standards adopted by the BCCI. While Nimbus [Get Quote] [who hold the telecast rights for matches played in India till 2008-09] were given a hefty rebate on the renegotiated price, they have not even bothered to discuss the issue with us," he said.

"Also, apart from the Ireland and Scotland matches, they have not intimated us the whole calendar."

Earlier, the BCCI had agreed to share the losses on its four-year deal with Nimbus arising out of the recently introduced Sports Broadcast Bill and the agreement, worth US $619,000, was slashed down by 12 percent.

Perhaps, the fall-out is because of Zee's recent launch of the Indian Cricket League has not gone down well with the BCCI bosses.

BCCI vice-president Lalit Modi, in charge of the Board's marketing, refused to take queries when contacted over phone.

Board secretary Niranjan Shah was unavailable for comment.