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Amul's advertisements have touched the hearts of millions of Indians since decades.
Amul's illustrious advertisement journey began in 1966, when the company approached Sylvester daCunha to design a new ad campaign for Amul Butter.
He designed an ad campaign with a series of hoardings with smart and witty topical ads. The ads became an instant hit.
Today, Amul, the largest food brand in India with an annual turnover of $2.2 billion in 2010-11, has the distinction of running longest running ad campaign in the world.
Manish Jhaveri has been writing the scripts for these hoardings since 1995.
Here's a look at some of the best Amul ads in 2011...
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Tribute to Steve Jobs - co-founder of Apple (Oct 2011).
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Father of the White Revolution, The Milkman of India and Architect of Operation Flood (Nov 2011).
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Leading airline (Kingfisher Airlines) in a financial crisis (Nov 2011).
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A solution being sought for the 2G Spectrum scam (September 2011).
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Central minister seeks social media screening (Dec 2011).
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Controversy over FDI in the retail sector (Dec 2011).
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Social networking site, Facebook deactivated famous author's (Salman Rushdie) account in November 2011 suspecting he was an imposter. Later, Facebook apologised and reinstated his account.
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Government rolls out world's cheapest tablet 'Aakash' in October 2011.
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Iconic Apple head Steve Job resigns (August 2011).
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Downgrading of US credit rating (Aug 2011).
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Agitation to recover black money and bring it back to the country (June 2011).
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3D Animation film 'KUNG FU PANDA 2' (June 2011).
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An ad during the airlines' strike (May 2011).
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Reported case of bugging the Finance Minister Pranab Mukherjee's office (June 2011).
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Amul ad based on an TV commercial (March 2011).
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Amul ad based on the Union Budget (March 2011).
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A leading publication promoting 'No TV Day' in Mumbai (January 2011).
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Amul ad shows the unaffordable rise in vegetable prices (January 2011).
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Amul is the official sponsor of the Netherlands cricket team (Feb 2011).
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Farewell to 2010 the year full of scams (Jan 2011).