Katya Naidu & Priyanka Joshi in Mumbai
Punit Manik, an Airtel pre-paid subscriber, tweeted about his intentions of switching his service provider after Mobile Number Portability (MNP) was rolled out in Mumbai two weeks ago.
Within 24 hours, he was approached by Vodafone, Idea, Uninor and Aircel representatives on the micro-blogging site, offering him discounts and customised data plans.
Number portability: How you can gain
Image: A tough game for telcos. CHANGE TO GAIN | |
Operator | Offers for users who port to a new network |
Vodafone | Get 100MB of data transfer for six months free |
Tata DOCOMO | Additional talktime on recharge vouchers of Rs 100, Rs 200, Rs 300 and Rs 400; 100 MB free download per month for six months |
BSNL | No porting charges of Rs 19; free additional talktime of Rs 100; free unlimited GPRS for 30 days |
Idea Cellular | A dedicated MNP pack that costs Rs 37 (includes Rs 19 towards the MNP porting charges and also the new SIM cost); free talktime of Rs 5 with new SIM |
RCom | To unveil customised tariff plans, which include free talktime, discounts over the billed amount and free SMS packs for frequent SMS users |
Number portability: How you can gain
Image: Mobile subscribers rise.Photographs: Reuters.
Number portability: How you can gain
Image: Retaining the right customers is now critical.
Number portability: How you can gain
Image: Subcribers look for cheaper rates.
Number portability: How you can gain
Image: Airtel seems to be the biggest loser.Photographs: Reuters.
Number portability: How you can gain
Image: A man walks past a signboard of Japan's biggest mobile phone operator NTT Docomo Inc.Photographs: Reuters.
"They have post-paid diet plans which suit me. The Rs 1,099 plan offers 2,500 local minutes, 1,200 STD minutes and 5,000 SMSes. This switch should slash my bill by at least 35-40 per cent." The operator is also offering her free itemised billing and missed call alerts for six months.
Explained Shekhawat: "Since price sensitivity still seems to be a major reason and pre-paid users generally contribute one-tenth of their ARPU (Average revenue per user) of a post-paid user, the approach that seems to be adopted by most mobile operators for now is more that of a wait-and-watch than an instant panic reaction."Number portability: How you can gain
Image: Idea Cellular's advertisement.The operator has also launched a micro-site called www.getidea.co.in, an information portal on MNP for digital users and a dedicated helpline that helps users with information on the processes and procedures of availing MNP and porting requests from mobile subscribers who wish to switch to Idea.
Number portability: How you can gain
Image: Mobile users curious abt MNP.Photographs: Reuters.
This was reflected in what Shubrojeet Deb, an MTNL user, thought while migrating to Vodafone. "I travel a lot and Vodafone is offering me a cheaper roaming plan, in addition to better network and data coverage. If I am not impressed then I can always switch back to MTNL after three months."
Number portability: How you can gain
Image: An Airtel customer.
Number portability: How you can gain
Image: Telcos offer freebies.Experts said these are initial days for MNP and many operators are playing the wait-and-watch game to have a better understanding of subscriber behaviour. More plans and offers could come from operators as the initial rush of the first few weeks settles down.
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