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Such is the fan following that Prime Minister Narendra Modi has gathered that companies have launched a slew of merchandise over his name to capitalise on the brand.
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The latest to join the list is a technology company that recently launched an antivirus solution after the PM called Namo AV.
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Ask the company - Innovazion - why and it calls it a tribute to Modi, plus it is free.
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Maybe, like Modi's other fans, Innovazion's promoters think the antivirus solution named after him will stave off the evils of the digital world.
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But, as they say, in the world of technology no matter how strong the antivirus, there is also a new threat popping up!