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One of the most fascinating areas of Apple's rise is how the company has managed to find growth in emerging markets like China despite the iPhone's high cost.
While it was largely assumed that emerging-market titan Nokia and Google's Android would dominate the market, Apple has been able to carve out its own profitable niche.
That's impressive, especially since American companies have otherwise failed to crack the market.
Let's have a look at Apple's success story in China.
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Worldwide sales in 2000: $12.88 billion
Worldwide sales in 2010: $381.32 billion
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Overseas sales: 59 per cent
Domestic sales: 41 per cent
Apple saw $100.3 billion in sales for the past 12 months. Year to date, only 41 per cent were from the United States.
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Sales growth from the US in 2005-10: 268 per cent
Sales growth from Japan in 2005-10: 331 per cent
Sales growth from Europe in 2005-10: 508 per cent
Sales growth from Asia-Pacific in 2005-10: 727 per cent
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Profit growth from the US in 2005-10: 682 per cent
Profit growth from Japan in 2005-10: 1,156 per cent
Profit growth from Europe in 2005-10: 1,518 per cent
Profit growth from Asia-Pacific in 2005-10: 2,991 per cent
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Sales in China in 2011: $8.8 billion
Apple's sales to China in the past 12 months were a sixfold increase over the previous year.
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Chinese GDP per capita: $4,393
Cost of iPhone in China: $940
US GDP per capita: $47,200
Cost of iPhone in the US: $200
In China, the iPhone costs about 21 per cent of GDP per capita.
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Apple stores in China, including Hong Kong: Six
Apple stores in the United States: 245