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Facebook reported its fourth quarter earnings on Thursday, beating Wall Street expectations for profits and revenues. It also reported truly astounding user numbers.
Let's take a look at some of the numbers released by Facebook.
Source: Business Insider
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Monthly active users
Asia (fourth quarter, 2012): 298 million
Europe (fourth quarter, 2012): 261 million
United States and Canada (fourth quarter, 2012): 193 million
Rest of the world (fourth quarter, 2012): 304 million
Total users (fourth quarter, 2012): 1,056 million
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Daily active users
Asia (fourth quarter, 2012): 153 million
Europe (fourth quarter, 2012): 169 million
United States and Canada (fourth quarter, 2012): 135 million
Rest of the world (fourth quarter, 2012): 161 million
Total users (fourth quarter, 2012): 618 million
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Mobile monthly active users
Worldwide users (fourth quarter, 2012): 680 million
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Mobile only monthly active users
Worldwide users (fourth quarter, 2012): 157 million
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Revenue
Advertising (2012): $4,279 million
Payment and other fees (2012): $810 million
Total revenue (2012): $5,089 million
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Revenue by user geography
United States and Canada (2012): $2,532 million
Europe (2012): $1,455 million
Asia (2012): $605 million
Rest of the world (2012): 497 million
Total revenue (2012): $5,089 million
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Advertising revenue by user geography
United States and Canada (2012): $631 million
Europe (2012): $374 million
Asia (2012): $168 million
Rest of the world (2012): $154 million
Total revenue (2012): $1,329 million
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Payment and other revenue by user geography
United States and Canada (2012): $149 million
Europe (2012): $66 million
Asia (2012): $30 million
Rest of the world (2012): $11 million
Total revenue (2012): $256 million
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Advertising revenue per user
United States and Canada (2012): $13.58 million
Europe (2012): $5.91 million
Asia (2012): $2.35 million
Rest of the world (2012): $1.84 million
Total revenue (2012): $5.32 million
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Employees
Period-end headcount
Worldwide (2009): 1,218
Worldwide (2010): 2.127
Worldwide (2011): 3,200
Worldwide (2012): 4,619