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There was a time when American and British liquor brands used to rule the world, but no more. Asian companies, including Indian ones, are now some of the biggest sellers of alcohol.
Let's take a look at world's best-selling spirits.
Source: drinksint.com
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Jinro
Cases shipped per year in 2012: 65.3 million cases
Cases shipped per year in 2011: 61.4 million cases
Change in percentage: 6 per cent
Category of the drink: Soju
Owner of the brand: Hite-Jinro
Overall rank in cases: 1
Jinro is produced by Hite-Jinro, a South Korean company founded in 1924. Jinro, which is consumed neat, is usually made from rice, wheat and barley.
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Emperador
Cases shipped per year in 2012: 31.0 million cases
Cases shipped per year in 2011: 20.1 million cases
Change in percentage: 54 per cent
Category of the drink: Brandy
Owner of the brand: Alliance Global Group
Overall rank in cases: 2
Emperador is produced by Alliance Global Group, a Philippines-based company. Emperador has been the world's top brandy brand for many years.
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Smirnoff
Cases shipped per year in 2012: 25.8 million cases
Cases shipped per year in 2011: 24.7 million cases
Change in percentage: 4 per cent
Category of the drink: Vodka
Owner of the brand: Diageo
Overall rank in cases: 3
Smirnoff is produced by Diageo, a London-based company. Smirnoff has been the world's top vodka brand for many years.
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Lotte Liquor
Cases shipped per year in 2012: 25.4 million cases
Cases shipped per year in 2011: 23.9 million cases
Change in percentage: 6 per cent
Category of the drink: Soju
Owner of the brand: Lotte Liquor BG
Overall rank in cases: 4
Lotte Liquor is produced by Lotte Liquor BG, a South Korean-based company. Lotte Liquor is a famous soju drink.
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Ginebra San Miguel
Cases shipped per year in 2012: 23.8 million cases
Cases shipped per year in 2011: 20.0 million cases
Change in percentage: 19 per cent
Category of the drink: Gin
Owner of the brand: Ginebra San Miguel
Overall rank in cases: 5
Ginebra San Miguel is produced by Ginebra San Miguel, a Philippines-based company. Ginebra San Miguel, which was first introduced in 1834, is the best-selling gin in the world.
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Bacardi
Cases shipped per year in 2012: 19.8 million cases
Cases shipped per year in 2011: 19.6 million cases
Change in percentage: 1 per cent
Category of the drink: Rum
Owner of the brand: Bacardi
Overall rank in cases: 6
Bacardi is produced by Bacardi, a Bermuda-based company. The company has 6,000 employees, produces its brands in 16 markets and sells in 150 nations.
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Tanduay
Cases shipped per year in 2012: 19.6 million cases
Cases shipped per year in 2011: 18.7 million cases
Change in percentage: 5 per cent
Category of the drink: Rum
Owner of the brand: Tanduay Distillers
Overall rank in cases: 7
Tanduay is produced by Tanduay Distillers, a Philippines-based company. Tanduay Distillery is the oldest manufacturer of rum in the Philippines.
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McDowell’s No. 1
Cases shipped per year in 2012: 19.5 million cases
Cases shipped per year in 2011: 16.1 million cases
Change in percentage: 21 per cent
Category of the drink: Whisky
Owner of the brand: United Spirits
Overall rank in cases: 8
McDowell’s No. 1 is produced by United Spirits, a Bangalore-based company. United Spirits sells its products to more than 37 countries.
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Johnnie Walker
Cases shipped per year in 2012: 18.9 million cases
Cases shipped per year in 2011: 18.0 million cases
Change in percentage: 5 per cent
Category of the drink: Whisky
Owner of the brand: Diageo
Overall rank in cases: 9
Johnnie Walker is produced by Diageo, a London-based company. Diageo is the largest manufacturer of spirits in the world and a big producer of beer and wine.
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Pirassununga 51
Cases shipped per year in 2012: 18.5 million cases
Cases shipped per year in 2011: 18.6 million cases
Change in percentage: Minus 1 per cent
Category of the drink: Cachaca
Owner of the brand: Companhia Muller de Bebidas
Overall rank in cases: 10
Pirassununga 51 is produced by Companhia Muller de Bebidas, a Brazil-based company. Companhia Muller de Bebidas, which was founded in 1959, exports its products to customers primarily in Europe, Asia and the Americas through distributors.
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Officer’s Choice
Cases shipped per year in 2012: 18.1 million cases
Cases shipped per year in 2011: 16.5 million cases
Change in percentage: 10 per cent
Category of the drink: Whisky
Owner of the brand: Allied Blenders & Distillers
Overall rank in cases: 11
Officer’s Choice is produced by Allied Blenders & Distillers, a Mumbai-based company. Allied Blenders & Distillers is one of the biggest manufacturers of spirits in the world.
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McDowell’s No. 1 Celebration
Cases shipped per year in 2012: 17.8 million cases
Cases shipped per year in 2011: 15.6 million cases
Change in percentage: 14 per cent
Category of the drink: Rum
Owner of the brand: United Spirits
Overall rank in cases: 12
McDowell’s No. 1 Celebration is produced by United Spirits, a Bangalore-based company. United Spirits sells its products to more than 37 countries.
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Red Star Er Guo Tou
Cases shipped per year in 2012: 16.8 million cases
Cases shipped per year in 2011: 13.7 million cases
Change in percentage: 23 per cent
Category of the drink: Baijiu
Owner of the brand: Beijing Red Star Company
Overall rank in cases: 13
Red Star Er Guo Tou is produced by Beijing Red Star Company, a China-based company. Er Guo Tou, which has a 100-year history, is a popular white spirit in China and abroad.
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Bagpiper
Cases shipped per year in 2012: 14.1 million cases
Cases shipped per year in 2011: 16.0 million cases
Change in percentage: Minus 12 per cent
Category of the drink: Whisky
Owner of the brand: United Spirits
Overall rank in cases: 14
Bagpiper is produced by United Spirits, a Bangalore-based company. United Spirits sells its products to more than 37 countries.
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Royal Stag
Cases shipped per year in 2012: 12.8 million cases
Cases shipped per year in 2011: 12.5 million cases
Change in percentage: 2 per cent
Category of the drink: Whisky
Owner of the brand: Pernod Ricard
Overall rank in cases: 15
Royal Stag is produced by Pernod Ricard, a Paris-based company. Pernod Ricard, which was founded in 1975, launched Royal Stag in 1995. It's now the group's biggest-selling brand.
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Old Tavern
Cases shipped per year in 2012: 11.6 million cases
Cases shipped per year in 2011: 11.1 million cases
Change in percentage: 5 per cent
Category of the drink: Whisky
Owner of the brand: United Spirits
Overall rank in cases: 16
Old Tavern is produced by United Spirits, a Bangalore-based company. United Spirits sells its products to more than 37 countries.
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Absolut
Cases shipped per year in 2012: 11.4 million cases
Cases shipped per year in 2011: 11.2 million cases
Change in percentage: 2 per cent
Category of the drink: Vodka
Owner of the brand: Pernod Ricard
Overall rank in cases: 17
Absolut is produced by Pernod Ricard, a Paris-based company. Pernod Ricard bought Swedish-based V&S Group, which produces Absolut, in 2008.
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McDowell’s No. 1
Cases shipped per year in 2012: 10.9 million cases
Cases shipped per year in 2011: 11.7 million cases
Change in percentage: Minus 7 per cent
Category of the drink: Brandy
Owner of the brand: United Spirits
Overall rank in cases: 18
McDowell’s No. 1 is produced by United Spirits, a Bangalore-based company. United Spirits sells its products to more than 37 countries.
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Original Choice
Cases shipped per year in 2012: 10.9 million cases
Cases shipped per year in 2011: 10.8 million cases
Change in percentage: 1 per cent
Category of the drink: Whisky
Owner of the brand: John Distilleries
Overall rank in cases: 19
Original Choice is produced by John Distilleries, a Bangalore-based company. John Distilleries, which was founded in 1992, produces brandy, whisky and wines.
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Jack Daniel’s
Cases shipped per year in 2012: 10.7 million cases
Cases shipped per year in 2011: 10.6 million cases
Change in percentage: 1 per cent
Category of the drink: Whiskey-American-Tennessee
Owner of the brand: Brown-Forman
Overall rank in cases: 20
Jack Daniel’s is produced by Brown-Forman, a United States-based company. Brown-Forman is one of the biggest spirits and wine manufacturing companies in the United States.