Meet the world's most innovative CEOs

For an innovation-led change, a CEO must comply with three fundamentals - market feasibility, technical feasibility and associational thinking.

According to Forbes, these business leaders follow one or more of these habits on a daily basis. Read here to find out who are these CEOs.

Source: Forbes.

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Marc Benioff
Company: Salesforce.com

Marc Russell Benioff is Chairman & CEO of salesforce.com, a cloud computing company.

Benioff started salesforce.com in March 1999 in a rented San Francisco apartment and defined its mission as The End of Software.

He is credited with turning the software industry on its head by using the Internet to revamp the way software programs are designed and distributed.

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Nitin Paranjpe
Company: Hindustan Lever

In 2000, he moved to Unilever London, and was involved in a review of the organisation structure. He was appointed as the managing director and CEO of the company in April 2008.

"Typically, in an entrepreneur, ambition outstrips resources and that inequality forces the entrepreneur to think differently. We've learned to innovate by raising our ambitions and constraining our resources," as quoted in Forbes.

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Robert Kotick
Company: Activision Blizzard

Robert Kotick also known as Bobby Kotick, is the CEO, president, and a director of Activision Blizzard.

Kotick has at times been a controversial figure in the gaming community. In part this can be attributed to advocating a business strategy focused on only developing intellectual property which can be, in his words, "exploited" over a long period, to the exclusion of new titles which cannot guarantee sequels.

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Jeffrey Bezos
Company: Amazon

Jeffrey Preston is an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, Inc., an online merchant of books and later of a wide variety of products.

Under his guidance, Amazon.com became the largest retailer on the World Wide Web and the model for Internet sales.

"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business," Jeffrey Bezos.

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Pradeep Sindhu
Company: Juniper Networks

Pradeep Sindhu is the co-founder and chief technical officer/ vice-chairman of the Board of the Directors of Juniper Networks Inc. He was also the CEO of the company until 1996. Sindhu is considered a technical visionary in the field of high performance and networked computing.

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Howard Schultz
Company: Starbucks

Howard Schultz is an American businessman and writer. He is best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics.

"Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo. Find new ways to see. Never expect a silver bullet," Howard Schultz, Onward: How Starbucks Fought for Its Life without Losing Its Soul.

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Robert McDonald
Company: Procter & Gamble

Robert McDonald is the current chairman, president and CEO of Procter & Gamble. He was promoted from within after working for the company for 29 years.

Under his leadership, P&G has grown sales by an average of about four per cent per year over the past three years; earnings per share an average of about four per #162 and adjusted free cash flow of about 90 per cent.

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Rakesh Kapoor
Company: Reckitt Benckiser Group PLC

Rakesh Kapoor took over as the CEO of Reckitt Benckiser Group Plc on September 1, 2011.

"His close involvement in the drivers of success at Reckitt Benckiser and significant achievements to date are reassurance that the excellent performance for which Reckitt Benckiser has become renowned is set to continue, as per the company statement on his appointment as the CEO.

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Jean-Paul Agon
Company: L'Oreal

Jean-Paul Agon's career is like the man himself: energetic, unwavering and constructive, always leading to tangible results.

With a background spanning a wide range of environments, challenges and responsibilities, he has forged leadership skills underpinned by key expertise: in-depth knowledge of how the company works, an international approach and a global vision of major challenges ahead.

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Eric Schmidt
Company: Google

Eric Schmidt is an American software engineer, businessman and the current executive chairman of Google.

At Google, Schmidt shared responsibility for Google's daily operations with founders Larry Page and Sergey Brin.

According to Google's website, Schmidt also focuses on "building the corporate infrastructure needed to maintain Google's rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum."