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Must-see: The GOLDEN Amul ads

Amul is the largest food brand in India and world's largest pouched milk brand with an annual turnover of $1700 million in 2009-10.

Amul was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report, published by Trust Research Advisory in 2011.

Amul's illustrious advertisement journey began in  1966, when the company approached Sylvester daCunha to design a new ad campaign for Amul Butter.

He designed an ad campaign with a series of hoardings with smart and witty topical ads. The ads were an instant hit. Cartoon artist Bharat Dabholkar has been involved with sketching the Amul ads since the 1980s.

Today, Amul has the distinction of running longest running ad campaign in the world.

Here's a look at some of the BEST Amul ads from the 70s and 80s... Click NEXT to read on . . .

Must-see: The GOLDEN Amul ads

Bankers' demand for increased Dearness Allowance.

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Must-see: The GOLDEN Amul ads

Amul advertisement puns on Sales Tax.

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Must-see: The GOLDEN Amul ads

Amul ad highlights the state of governance showing maintenance of Internal Security Act introduced during Emergency.

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Must-see: The GOLDEN Amul ads

This ad shows bank staff's strike for increased emoluments.

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Must-see: The GOLDEN Amul ads

Amul ad reflects the soft budget, which pleased all sections of the society.

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Must-see: The GOLDEN Amul ads

During the period of acute coin shortage faced by BEST bus conductors.

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Must-see: The GOLDEN Amul ads

Begin with Amul after the Roza fast, says the Amul ad.

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Must-see: The GOLDEN Amul ads

Girls adviced to stop hitching as it's becomes dangerous at times.

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Must-see: The GOLDEN Amul ads

Amul ad celebrates Sunil Gavaskar's achievement.

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Must-see: The GOLDEN Amul ads

Amul ad shows the dismal performance of the national cricket team.

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Must-see: The GOLDEN Amul ads

Amul ad celebrates the Ganapati festival.

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Must-see: The GOLDEN Amul ads

Amul ad celebrates the festival of lights, Diwali.

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Must-see: The GOLDEN Amul ads

Amul brings you good fortune!

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Must-see: The GOLDEN Amul ads

Amul ad highlights the Ganapati festival.

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Must-see: The GOLDEN Amul ads

This ad takes celebrates the 1980 Olympics held at Moscow.

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Must-see: The GOLDEN Amul ads

Lata Mangeshkar the melody queen conferred with an honorary doctorate for her contribution to music.

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Must-see: The GOLDEN Amul ads

An interesting ad on DMK leader Karunanidhi.

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Must-see: The GOLDEN Amul ads

When the Bruce-Lee film 'Enter the Dragon' was released.

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Must-see: The GOLDEN Amul ads

The ad shows a racing start to the day with Amul butter.

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