The stunning Volvo S60 at Rs 27 lakh!

Volvo Auto India on Thursday successfully delivered upon its promise of launching Volvo S60 in the first quarter of 2011.

The company has beefed up its sedan offering in India by introducing a car sportier and more distinct than any previous Volvo.

With head-turning design, envious technology, and a fascinating array of innovative safety features - Volvo S60 is all set to re-define the driving dynamics for the discerning car buyers.

The premium sedan will be available in both petrol and diesel variants - T6 AWD Petrol with 304 hp and 440 Nm and D5 Diesel with 205 hp and 420 Nm.

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Competitively priced starting from Rs 27 lakhs (ex-showroom, Mumbai without octroi and Delhi), the Volvo S60 will be retailed through Volvo's dealerships across the country starting March 2011.

Globally Volvo S60 has been a great success and has won over 34 coveted awards including:

• Golden Klaxon in 'Technological Breakthrough' category, Russia,
• FuturAuto Award for Pedestrian Safety, Belgium,
• Scottish Executive Car of the Year' award 2010,
• Car of the year 2011, Norway,
• Car of the Year 2011, Greece,
• Sports Car of the Year 2010, Russia,
• The Best Driving-Dynamic Luxury Sedan, China,
• Fashion-leading Car, China,
• United States Car of the Year,
• UK Best Executive diesel for D5, and
• Canada Best New Sports Sedan among others.

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In addition to being competitively priced, Volvo S60 will offer unique features such as world's first 'Pedestrian Detection' with full auto brake, Advanced Control with Torque Vectoring, Adaptive Cruise Control (ACC), and Laser Assisted Automatic Braking - City Safety, Turn with steering lights (Active Bending Lights) among others.

Innovative & class - Leading technology
Pedestrian Detection with full auto brake - a world's first

Pedestrian Detection with full auto brake is a groundbreaking technological solution.

It can detect pedestrians in front of the car, warn the driver and automatically apply full braking power if the driver does not respond in time.

Pedestrian Detection with Full Auto Brake can avoid a collision with a pedestrian at speeds of up to 35 km/h if the driver does not react in time.

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Advanced stability control engine drag control and Cornering torque control (torque vectoring)

The S60 is the first sedan model in the market with Advanced Stability Control.

With a new roll angle sensor, it is possible to identify any skidding tendency at a very early stage.

Advanced Stability Control is a great asset in dynamic driving involving considerable lateral forces, thus improving handling and rapid avoidance manoeuvres.

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Collision warning with full automatic braking alerts the driver if the distance to a vehicle ahead suddenly decreases.

This system gives the driver a fair chance to mitigate a collision.

It can however prevent a collision for speeds upto 35kmph.

Adaptive cruise control with cue assist also in slow queues - which helps the driver to maintain a safe distance with the vehicle in front. This marvelous cruise control technology works at speed from 0-200 kmph.

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A range of other features

Laser Assisted Automatic braking - City Safety, a world's first standard fitted collision avoidance technology,

Turn with steering lights (active bending lights),

Dynamic stability and traction control (DSTC),

Advanced braking technologies - adaptive brake lights, ready alert brakes; hydraulic brake assist; ABS with electronic brake force distribution.

Protective Advanced safety technologies - Side impact protection system (SIPS); whiplash protection system (WHIPS); roll-over protection system (ROPS); 2-stage airbags; seatbelt pre-tentioners; inflatable curtain (IC); side airbags.

AWD standard for the T6 engine.

LED technology carves out a distinctive S60 profile in the dark.

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Optional features

Four-C available on all variants - All variants of the new S60 can be specified with the advanced, self-adjusting Four-C active chassis

Other options:

Driver alert control is a unique technology to detect and alert tired and distracted drivers.

Blind spot information system (BLIS) helps detect vehicles in the offset rear blind spot on both sides of the SUV.

Lane departure warning alerts the driver if the SUV runs across the lane markers without the turn indicator being used.

Park assist camera - both rear and front.

Front camera provides a full view, a unique for the car industry.

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Promise of a great drive

Powerful T6 Petrol

The T6 petrol engine has a displacement of 3.0 litres and to pump out 304 hp and no less than 440 Nm of torque.

The engine's power is delivered to the wheels via Volvo's second-generation six-speed automatic Geartronic transmission.

Twin-turbo D5 Diesel

The D5 high-performance engine with twin turbo produces 205 horsepower and 420 Nm of torque.

With the latest twin turbo and Peizo high-pressure technology, the inspiring five-cylinder state -of-art will be high on performance and low on fuel consumption.

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Scandinavian design at its best

Volvo's design language has undergone dramatic change over the past decade - without compromising in any way on the core values that have made the brand one of the strongest in the automotive world.

The all-new S60 is sportier and more dynamic than any previous Volvo.

But it is still an unmistakeable representative of Scandinavian design at its best.

Flowing organic shapes go hand in hand with user-friendly functionality - as well as a car aiming to be the safest in the world.

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Volvo's designers obtained their inspiration from the racing track as they pursued the uncompromising sportiness inside the all-new S60.

The graphic character of the racing track is clearly apparent in the dashboard and in the doors.

The instruments and centre stack are angled towards the driver to create a sensation of focus and control.

The new dynamic three-spoke steering wheel and new sports seats with extra side supports are standard.

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New infotainment system - 'Sensus'

The S60 has an all-new infotainment system where information from the audio unit, navigation system, mobile phone and other functions is presented on a 7-inch colour screen in the upper part of the centre console.

The screen is installed high to make it easy for the drivers to keep their eyes on the road.

The driver has access to all infotainment functions via controls and a scroll function in the steering wheel.

It also includes Bluetooth, USB and iPod connectivity.

The S60 features a high performance audio with DVD and 8 speakers.

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Commenting at the launch of Volvo S60, Goran Larsson, president, Volvo Cars Malaysia, said, "I am extremely delighted to be present here today for the launch of our latest premium sedan offering for the Indian market.

This comes at the back of the global launch of the S60 as recent as in Q3, 2010.

Volvo S60 has been sculpted to move you and your senses.

It is without doubt the most dynamic car model Volvo has ever presented - and its Pedestrian Detection with full auto brake is a groundbreaking safety feature."

Speaking at the launch ceremony, Paul de Voijs, managing director, Volvo Auto India, said, "Safety, Scandinavian design and environmental consideration are all part and parcel of the Volvo brand.

With the all-new Volvo S60, a new dimension is now being revealed - The Naughty Volvo.

The aim is for driving pleasure, world-class design and innovative safety to attract more customers to the Volvo brand."

"Words alone cannot do justice to the driving properties this sedan embodies. You simply have to drive the car to understand what it's about," further added de Voijs.