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Homegrown auto major Mahindra & Mahindra on Thursday launched its global sports utility vehicle, XUV500, at an introductory price between Rs 10.8 lakh and Rs 11.95 lakh (ex-showroom, Delhi).
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The vehicle, which was designed and developed by the company's Chennai-based research team, will be launched in South Africa on Friday.
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"In the next six months, it will be launched in Australia, South and Central America, Western Europe and SAARC countries," M&M president (automotive and farm equipment) Pawan Goenka told reporters.
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In the domestic market, it will be first available in Delhi, Mumbai, Bangalore, Chennai and Pune. It will be pitched against the likes of General Motors' Captiva and the Toyota Fortuner, which are priced at around Rs 19-20 lakh (Rs 1.9 - 2 million).
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M&M chief of operations (automotive sector) Rajesh Jejurikar said the price of the XUV500 could be revised after three months, depending on commodity prices and other input costs.
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Stating that the new vehicle is a reflection of the firm's ever-growing global aspirations, M&M vice-chairman Anand Mahindra said: "XUV500 is much more than a car.
It will be another cult vehicle, as Scorpio was."
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Goenka said the XUV500, on which M&M spent Rs 650 crore (Rs 6.5 billion) to develop, is the first product from its Chennai research and development centre. It will be produced at the Chakan plant.
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He said the new vehicle would "redefine M&M as the Scorpio did nine years back".
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While the company did not specify sales targets for the new vehicle, officials said M&M has made arrangements for an initial production capacity of 2,000 units a month.
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Powered by a 2.2-litre diesel engine, the XUV500 has a six-speed transmission and is also available in a four-wheel drive variant.
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Convenience
Cruise, audio, phone controls & voice command switches on steering.
Power windows with driver side express down.
Remote tail gate opening.
Flip key with remote central locking.
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Storage spaces on centre console.
Reading lamps in all 3 rows.
Conversation mirror.
Tinted solar-reflecting glass.
Mobile charging points.
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Comfort
Tilt power steering.
Telescopic steering.
Fully automatic temperature control (FATC) & dual HVAC.
Premium fabric seats.
Leather upholstery.
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Power-foldable and adjustable ORVMs.
Centre arm rest with cup holders in 2nd row.
8-way adjustable seats including height and lumbar adjust (driver's side).
Height adjustable seat belts (front row).
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Style
Alloy wheels.
Full wheel caps.
Racing-styled twin exhaust.
Front and rear fog lamps.
Chrome Scuff plate for 1st and 2nd row.
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Streamlined roof-rails.
Cladding strips.
Sporty dual tone interiors
Cubic-printed centre console with metal accents.
Twin pod cluster with 3D-dials.