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Fiat to launch 3 stunning cars in India soon
Fiat began its journey in the Indian automobile market for about 17 years ago and is still struggling hard to create its own brand value in the region.
How is it that a company which makes the top lass engine for bestselling cars from Maruti and Chevrolet struggle in India?
If we retrospect just six years back, Fiat joined hands with Tata Motors for the distribution and service of its vehicles but parted ways in 2012.
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Fiat to launch 3 stunning cars in India soon
Reasons could be many behind its steep downfall but one of the significant reasons is its lack of farsightedness in creating effective brand value and failing to read the mindsets of the consumers.
But Fiat is serious about India and it wants to give its best shot. To change the current scenario the company is banking on three cars.
Let’s look at the three models and find out if they are worth it.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto Avventura
First showcased globally in the recently concluded New Delhi Auto Expo 2014, Fiat Punto Avventura as the name suggests, is the new crossover based on Punto hatchback.
As this compact SUV/Crossover segment is increasing with a rapid pace, Fiat has also prepared itself to launch this sub-4 meter vehicle which caters to the mindset of sports enthusiasts.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto Avventura
The premium looking crossover has all the needed features and accessories for the sporty appealing with rear mounted spare wheel, roof rails for the adventurous journey, side cladding and alloy wheels.
Interiors show the level of richness seen in Italian designed cars with black colour scheme and orange colour inserts applied in the cabin. A three spoke steering wheel has all the necessary audio mounted controls for ease of access.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto Avventura
The central console is attractive and the dashboard has been equipped with advance AC unit and stereo system.
On the mechanical front, Fiat Punto Avventura gets the same power train doing duty in Punto hatch that is 1.3L multi-jet diesel engine producing 90bhp and 200Nm of torque.
The petrol version is also anticipated looking at the market trend. Avventura is expected to be priced around Rs 600,000 - Rs 700,000 in India and could land in our nearby showrooms by May-June 2014.
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Fiat to launch 3 stunning cars in India soon
Fiat Abarth 500
Fiat announced in 2012 to launch its Abarth brand in India and this promise seems to be fulfilling this year with the launch of Abarth 500.
This hatchback is for those people who prefer performance over price.
The car will be powered by 1.4L 4-cylinder turbocharged petrol engine which will generate 135-140hp and 206Nm of peak torque.
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Fiat to launch 3 stunning cars in India soon
Fiat Abarth 500
The powerful engine pushes the car to 100km mark from standstill in just 7.9 seconds of time reaching the top speed of 205 kmph.
Some of the major highlights of this performance oriented car will be gas discharge headlights, sports seats, cross drilled brake disc, lowered suspension with up-rated springs, 7 airbags for maximum safety, 17inch alloy wheels, Anti-lock Braking System with Electronic Brake Distribution, Hydraulic Brake Assistance, fog lights, parking sensors, etc.
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Fiat to launch 3 stunning cars in India soon
Fiat Abarth 500
The car is expected to be launched in the festive season of 2014 and could be priced between 20-25 lakhs.
Initially, the car will land via CBU route and would be locally assembled. The only rival in this category is Mini Cooper which is scheduled to undergo major changes in India.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto facelift
The Italian manufacturer is keen on bringing facelift of its one and only flagship hatchback Punto.
The car has been spotted several times testing in India and is expected to be launched anytime between third or fourth quarter 2014.
The facelift will be the first major makeover and will be available in new colour options, new Aventura styled headlights, refreshed bumpers, and European styled alloy wheels and revamped interiors with new upholstery and major changes on dashboard that will remind us of Linea sedan.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto facelift
Under the hood, the hatchback is likely to sport the same 1.2L and 1.4L petrol engine options alongside the 1.3L diesel engine that comes in 74hp and 94hp power development options.
Automatic transmission is there in European model but there are faint chances that Fiat will bring it to India.
As per the price, it was a matter of criticism for the unsuccessful journey of Punto in India. This time it is expected to be priced around Rs 500,000 - Rs 600,000.
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Fiat to launch 3 stunning cars in India soon
Fiat Punto facelift
Looking at the upcoming endeavor of Fiat in India, it seems that it still lacks the appropriate rationale to capture money quotient and fuel economy mindset of the people of India.
With most of the automakers going ‘compact’ in their new products, Fiat is still stuck at the premium level. Let’s hope for the best.
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