Rediff.com« Back to articlePrint this article

Prabhu's 6 mantras

February 25, 2016 18:02 IST

Prabhu's 6 mantras to increase
revenue through non-fare sources

1. Station redevelopment


2. Monetizing land along tracks


3. Monetizing soft assets


4. Advertising


5. Overhaul of Parcel business


6. Revenues from manufacturing activity