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Mahindra & Mahindra bets big on scooters

July 04, 2011 15:24 IST

Mahindra & Mahindra (M&M), which recently forayed in the two-wheeler segment, is optimistic about the opportunities that the scooters segment presents, a company official said.

"The scooter industry is growing at a very fast rate and we see a good demand growth", M&M Vice President (sales and customer care) Dharmendra Mishra said.

"We expect a double-digit growth in scooter industry this fiscal", he added. The scooter

industry had almost become dead a few years back, but it is reviving now.

The demand for scooters would emanate from the rural and semi-urban regions, he said. The company had also ventured into the motor-cycle segment with a 125 cc engine displacement model and has started to export two-wheelers to South East Asia and African countries in a small way.

With a capacity of five lakh units per annum, the company sold 1.70 lakh units last year, Mishra added. The company enjoys nearly 10 per cent market share in the two-wheeler segment.

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